eCommerce SEO


Why do you need eCommerce SEO Services?

Having an eCommerce website is an effective method of reaching your customers online to selling more of your products. However if no one can find your website or you don’t rank for key phrase searches on the product categories and specific products you’re dealing in then it might feel that your investment in getting an eCommerce website developed has been wasted.

Consider this real-world example – if you open a new shop down some dark alley when all your potential customers are browsing on the high street, how are you ever going to make sales? Ranking high on Google and other search engines is positioning your website so it is where your customers are. Investing in eCommerce SEO services is one of the best ways to take advantage of the vast amounts of traffic available through rankings for your top product category and product terms.

Reasons to choose Odyssey New Media as your eCommerce SEO Agency

Our eCommerce SEO experts can help you develop new websites as well as optimise existing eCommerce sites no matter what you are selling so that your website ranks high on Google, Bing, Yahoo and all the other search engines.

  • We are honest from day one – SEO is a long-term strategy.
  • We are realistic – We do not promise top results for terms if they don’t appear to be achievable.
  • We look at improving your traffic and ROI (Return on Investment) from day one while deploying SEO.
  • We look at ‘quick wins’ and strategies that can help you get better ROI vs. SEO spend.
  • We don’t just ignore long-tail search – content development is essential.
  • We don’t just focus on obtaining links – this is just one part of getting rankings and SEO.
  • We remember that Search Engine Optimisation means usability. We give you recommendations and clear evidence to help you improve your website for usability and hence this can help you increase the conversion rate of the traffic you already have.

If you want to learn more about the eCommerce SEO services we can offer to you then please get in touch. Call to speak with our SEO experts today – 0844 500 6911 or email us via our contact page.

What is the standard eCommerce SEO Process?

There are a range of areas that require careful monitoring and management in order to have a successful eCommerce SEO campaign, the main areas include:

  • Key Phrase Research – Collating new key phrase research to ensure the best key phrases are being focused on across an eCommerce website.
  • Site Architecture – Analysis and improvement of eCommerce website architecture in line with SEO key phrase targets.
  • Content Development – Analysis and improvement of existing content on product category and product item pages.
  • Conversion Tracking – Implementing and testing eCommerce conversion tracking to ensure you can accurately gauge your online eCommerce revenue.
  • Reviews – Implementing and improving customer reviews functionality onsite to increase conversions.
  • Rich Snippets – Integration of Schema (Rich Snippets) to enhance product listings in the SERPS.
  • Product Feeds – Integrating and implementing product feeds where relevant – i.e. Google Shopping, Amazon, eBay etc.
  • Usability Analysis & Conversion Enhancement – Usability analysis in order to improve your overall conversion website conversion rate.

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