SEO Management

Why do I need SEO Management Services?

Search Engine Optimisation (SEO) gives businesses the chance to rank at the top of the search engines all the time without having to pay PPC (Pay Per Click) advertising revenues to Google, Bing and the other search engines. SEO management however is often complex and requires a lot of groundwork.

SEO also requires a lot of experience, particularly with being able to collate extensive SEO key phrase research, analysing and adjusting website architecture, collating content and link building strategies as well as many other technical areas. Hence, many individuals and businesses choose to let an SEO agency manage their entire SEO campaigns.


Reasons to use Odyssey New Media’s SEO Management Services


  • We are honest from day one – SEO is a long-term strategy.
  • We are realistic – We do not promise top results for terms if they don’t appear to be achievable.
  • We look at improving your traffic and ROI (Return on Investment) from day one while deploying SEO.
  • We look at ‘quick wins’ and strategies that can help you get better ROI vs. SEO spend.
  • We don’t just ignore long-tail search – content development is essential.
  • We don’t just focus on obtaining links – this is just one part of getting rankings and SEO.
  • We remember that Search Engine Optimisation means usability. We give you recommendations and clear evidence to help you improve your website for usability and hence this can help you increase the conversion rate of the traffic you already have.


If you want to learn more about the SEO management services we can offer to you then please get in touch. Call to speak with our SEO experts today – 0844 500 6911 or email us via our contact page.


What is the usual SEO Management Process?

There are a range of areas that require careful monitoring and management in order to have successful SEO campaign management, the main areas include:

  1. SEO Key Phrase Research – Quality, extensive key phrase research is essential to understand the key phrase landscape and to be able to select the best target terms.
  2. Website Architecture – Once the key phrase research is collated, it can be used in conjunction with website architecture analysis. Often the website architecture should be structured around your top target terms ensuring there are enough key phrase focused landing pages.
  3. Advanced SEO Audit – It’s essential that an advanced SEO audit is collated to ensure that all onsite SEO elements in need of attention are identified. Implementation and management of changes are also covered as part of SEO management
  4. Link Building Strategy – Links to your website from other websites are like letters of recommendations. We aim to collate and implement on-going link building strategies to get quality links coming into your website as part of your SEO management.
  5. Content Development – Having landing pages which are focused around a few target terms is essential. Content must contain the key phrases which you want to be found for on a particular page. We help produce recommendations and we can write content for your target landing pages to make them more key phrase focused.
  6. Social Strategy – Social Media followers, engagement and referrals give your brand weighting. In turn the search engines can reward brands who have good social presence with improved rankings. Many companies are not as active at growing their social presence on the major networks. We can help provide social training and strategies as part of SEO management to help you grow and improve your social activity.

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