People love looking forward to Christmas, in fact, 40% of shoppers start their Christmas research as early as the end of October. The Christmas holidays can bring out the adventurous side of people too, with 64% of people open to the idea of purchasing from a new retailer during the festive season.
– Google Trends, 2014-2015.
– Google Consumer Surveys, 2013-2014.
– CACI Research.
– IMRG Capgemini m-Retail Sales Index.
– Ipsos mediaCT, Google post-holiday shopping intentions study, 2015.
– Google Data, March 2015.
– Network for Good, Chronicle of Philanthropy, 2013.
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