How can my Small Business benefit from SEO?

Local SEO for Small Businesses

An area often underutilised is local SEO and targeting of local SEO terms. For example, targeting ‘cleaning services Birmingham’ is far less competitive and more achievable than just ‘cleaning services’. Many small local businesses are able to focus on their immediate locality and can really monopolise search engine rankings in their target areas. Our SEO experts can help you formulate a strategy for improving your local SEO rankings.

Some approaches to targeting and improving your positions on local key phrases include:

•  Local Key phrase Research – Rather than targeting generic terms for your sector, we can find the most appropriate local key phrases which are relevant to your business. These can often deliver decent levels of traffic collectively and leads are more likely to convert because they are within your service area.
• Google My Business & Google Places Listings – if you have one or more physical locations, we can submit and verify these on Google in order to give you quick positions on Google Map listings in the Search Engine Ranking Positions (SERPS).
• Local Link Building – We can build links from localised websites, directories, forums and other areas which can instantly boost your authority in relevant locations.
• Local Content Development – We can improve the frequency of mentions of certain locations on your website as well as providing site-wide recommendations to boost your location relevancy.
• Local Website Creation – If your website is old and dated, sometimes a completely new website is required as this will perform better in the search engines. We can provide web hosting and we can help you create a brand new website or redesign your current website. Please see our Web Design & Web Development services page.

Reasons to choose Odyssey New Media as your Small Business SEO Agency

• We are honest from day one – SEO is a long-term strategy.
• We are realistic – We do not promise top results for terms if they don’t appear to be achievable.
• We look at improving your traffic and ROI (Return on Investment) from day one while deploying SEO.
• We look at ‘quick wins’ and strategies that can help you get better ROI vs. SEO spend.
• We don’t just ignore long-tail search – content development is essential.
• We don’t just focus on obtaining links – this is just one part of getting rankings and SEO.
• We remember that Search Engine Optimisation means usability. We give you recommendations and clear evidence to help you improve your website for usability and hence this can help you increase the conversion rate of the traffic you already have.