What is Social Media?

Why do you need Social Media Services?

The art of communication has evolved dramatically in recent years and the use of communication for a business has changed in equal measure. In the past, communication used to exist in the form of one-to-one and then through the one-to-many model through means of traditional marketing techniques. However in today’s world the model of communication is widely considered to be many-to-many via the introduction of social media. This model that social media has introduced allows any number of people to directly engage with another group of individuals. Businesses are now using social media marketing tools and services to effectively communicate with their existing clients, as well as a potential pool of new clients.

As of the start of 2015, there were nearly 2.1 billion active social media profiles, in comparison to the global population of over 7.2 billion people. It is more than likely that people who your business is trying to reach out to are present on at least one social media platform.

A business may use social media in different ways, some may use it as way for customers to keep up with business news and updates, whilst others may use it as a complete customer service portal.

There are three main benefits from a business having a social media presence:

• Customer Interaction – Some companies, big or small, use platforms like Twitter and Facebook to respond to customer posts and updates directly. This will give the customers and clients more reason to engage with your business profiles.
• Sales Conversations – If your business has good social presence as well as a decent following, then your social media profiles have the potential to drive existing and new customers to your website or to pick up the phone.
• Branding – The biggest benefit of social media advertising and social media management is branding. Social media can boost a brand in the eyes of customers like no other medium. Many businesses offer competitions via social media to drive new brand followers. Others continuously post high quality content for their audiences.

Social Media Services offered by Odyssey New Media

Odyssey New Media offer the following social media services for businesses:

• Social Media Management
• Social Media Consultancy
• Social Media Advertising
• Social Media Setup

Odyssey New Media understand that social media management and marketing on social media can be a big investment of time, time that you as a business owner would want to spend in other areas. That is why we are offering your business a free social media consultancy and audit; to receive your free review click to find out how you can contact us or fill out the online form below.

What is the usual Social Media Management process?

1. 1. Social Profile Selection – We decide using our knowledge of the industry which platforms your business is suited and not suited for.
   2. Social Media Setup – At this stage we will begin setting up all social media profiles and begin integrating them with each other.
   3. Links from Social – Addition of links from your new platforms to your website (recommended).
   4. Industry Profile Connection – Follow/Like/Interact with professional profiles of key people or businesses in your chosen industry.
   5. Social Media Planning – Creation of a specific social media plan as part of your social media management.
   6. Social Media Reporting – Use social media analytics and reporting to record results and compile them into a report for you to see changes and growth.

Odyssey New Media are a specialist digital marketing agency based in Birmingham, UK with a wealth of social media experience as well as other digital marketing services.