Although nearly every business in modern times uses social media in some way, not all of them are using it properly; or well enough to be receiving the maximum benefit. Our social media consultancy service is essentially a review of your social media presence. We can offer Facebook consultancy, Twitter consultancy, LinkedIn consultancy, or a review of your business’s entire social media presence.
Our Social Media consultants have 20 years combined experience and we have helped businesses grow their social media presence, visibility, traffic and sales with our expert social media consultancy services.
With our proven, methodology and techniques Odyssey New Media can help your business maximise social media exposure and grow your traffic.
Social media consultancy focuses on strategy, planning and expert recommendations, while social media management involves the day-to-day creation, scheduling and management of content.
Many businesses use consultancy to support their in-house marketing team or refine their existing social media strategy.
Many businesses measure success by follower numbers alone, but a successful social media strategy should also support wider business objectives such as website traffic, lead generation, enquiries or sales.
We can assess your current activity and identify opportunities to improve performance.
The most effective platform depends on your target audience, products or services and marketing objectives.
Rather than recommending every platform, we help identify where your audience is most active and where your marketing investment is likely to deliver the greatest return.
Competitor analysis is an effective way to understand what's working within your industry.
We can review your competitors' social media presence and identify opportunities to help your business stand out and engage your target audience more effectively.
If your content isn't generating the level of engagement you'd expect, we can review your messaging, posting strategy, content mix and audience targeting to identify practical improvements that encourage greater interaction.
Absolutely. We can provide strategic guidance for both organic social media activity and paid advertising campaigns, helping you determine how each approach can support your wider marketing objectives.
Social media platforms, audience behaviour and industry trends continually evolve.
We recommend reviewing your strategy regularly to ensure your content, targeting and objectives remain aligned with your business goals and current market conditions.
If your business is undergoing a rebrand or repositioning, we can help develop a social media strategy that reflects your new identity, ensuring consistent messaging and a smooth transition across your social channels.
A well-planned social media strategy focuses on attracting the right audience rather than simply increasing visibility.
By refining your messaging, targeting and content, consultancy can help improve the quality of the enquiries your business receives.
