Often businesses will go through the process of setting up social media platforms on one or more of the Social Media sites of their choosing. However, once a social media profile is set up, much like a website, it requires management in order to attract new followers, engagement, likes, shares, and referrals to links shared. Without publishing engaging, relevant content as well as promoting social media profiles through other channels there is little chance that businesses will attract the engagement they desire.
Having good social media management is vital to establishing your business and brand on the relevant major Social Networks. Social media management can involve numerous things from creating upload/posting plans specific to your business, interacting with relevant profiles in your industry, recording analytics and results, and making decisions based on them. For a business to undertake the social media management responsibility and make it efficient, this often requires a significant amount of time to be invested. Companies like Tesco and Apple employee social media experts to manage their social media profiles and interactions with customers. However, not all business can afford to do this so that is why Odyssey New Media offer any business the option of our affordable social media management services.
Our Social Media Management consultants have 20 years combined experience and we have helped businesses grow their social media presence, visibility, traffic and sales with our expert social media management services.
With our proven, methodology and techniques Odyssey New Media can help your business maximise social media exposure and grow your traffic.
The ideal posting frequency depends on your industry, audience and marketing objectives.
Rather than posting for the sake of it, we recommend maintaining a consistent schedule with high-quality, relevant content that encourages engagement and supports your business goals.
Not every platform is suitable for every business. We help identify the channels where your target audience is most active, allowing you to focus your time and budget on the platforms most likely to generate meaningful engagement and enquiries.
Organic content and paid social advertising work well together. While organic activity helps build your brand and engage your audience, paid campaigns can extend your reach, promote specific products or services and generate additional enquiries.
We ensure all content aligns with your existing brand identity, including your tone of voice, visual style, messaging and company values, helping to maintain a consistent presence across every social media platform.
A well-managed social media presence can increase brand awareness, build trust and encourage potential customers to visit your website or contact your business.
By sharing relevant content with the right audience, social media can support your wider lead generation strategy.
We can work with a structured content approval process, allowing you to review planned posts before they are scheduled. This ensures all content aligns with your brand, messaging and any current business priorities.
We can manage social media for businesses with multiple branches, locations or brands, ensuring each account has relevant, locally focused content while maintaining consistent brand standards across your organisation.
Success is measured against your business objectives rather than vanity metrics alone.
We monitor performance indicators such as engagement, reach, website traffic, enquiries, audience growth and conversions to understand how your social media activity is contributing to your wider marketing goals.
As your business evolves, your social media strategy should evolve with it. We regularly review performance, audience behaviour and business objectives to ensure your content and campaigns continue to support your long-term growth.
