Remarketing allows you to position advertisements in the view of an audience, consisting of individuals who have previously visited your website. The adverts will appear as they continue to browse elsewhere on the internet. These advertisements can be in either text form or image form.
Google remarketing is done by placing cookies on the machines of your website’s visitors when they match specific criteria, their cookie ID is registered with you and you are free to choose which advertisements they will see whilst on other websites.
For example: if a customer were to go onto your website and, whilst browsing through your website, viewed a product. That customer would then see that specific product from your website in advertisements on other webpages as they browse elsewhere.
Our remarketing consultants have 30+ years combined experience and we have helped businesses grow their organic search visibility, traffic and sales with our expert remarketing services.
With our proven, methodology and techniques Odyssey New Media can help your business get top positions in search engines and grow your traffic.
Remarketing uses tracking technologies, such as cookies and audience lists, to identify previous website visitors.
These audiences can then be targeted with relevant adverts across platforms such as Google Display Network, Google Search and other advertising channels, helping to reconnect with users as they continue browsing online.
Remarketing helps keep your business front of mind, increases brand awareness and encourages previous visitors to return to your website.
It can improve conversion rates by targeting people who are already familiar with your products or services, making them more likely to take action.
We manage remarketing campaigns across Google Ads, including the Google Display Network, Google Search and other supported campaign types.
We recommend the most effective channels based on your audience, products or services and marketing objectives.
Remarketing is particularly effective for eCommerce businesses looking to re-engage visitors who added products to their basket but didn't complete their purchase.
Tailored adverts can encourage these potential customers to return and complete their transaction.
Remarketing isn't just for online retailers. It can also help service-based businesses reconnect with visitors who viewed key pages, downloaded resources or started an enquiry but didn't get in touch, increasing the opportunity to generate qualified leads.
We create audience segments based on user behaviour, such as pages visited, time spent on your website, products viewed or previous conversions.
This allows us to deliver more relevant adverts to different groups of users and improve campaign performance.
We monitor key performance indicators including impressions, click-through rate (CTR), conversion rate, cost per acquisition (CPA), return on ad spend (ROAS) and assisted conversions.
Regular reporting provides clear insights into how remarketing contributes to your overall marketing performance.
One of the strengths of remarketing is its ability to deliver personalised messaging to different audience segments.
We can create campaigns for previous website visitors, returning customers, basket abandoners or users who viewed specific products or services, helping to improve engagement and conversion rates.
The ideal audience duration depends on your products, services and typical buying cycle.
We tailor audience membership periods to suit your business, ensuring your adverts remain relevant without repeatedly targeting users after they've made a purchase or enquiry.
