Get a second bite at the cherry! Remarket to visitors and boost conversions.
Enquire Now
What is Remarketing?
Remarketing allows you to position advertisements in the view of an audience, consisting of individuals who have previously visited your website. The adverts will appear as they continue to browse elsewhere on the internet. These advertisements can be in either text form or image form.
Google remarketing is done by placing cookies on the machines of your website’s visitors when they match specific criteria, their cookie ID is registered with you and you are free to choose which advertisements they will see whilst on other websites.
For example: if a customer were to go onto your website and, whilst browsing through your website, viewed a product. That customer would then see that specific product from your website in advertisements on other webpages as they browse elsewhere.
Our PPC Services Include
- ✔ Campaign & Account Setup
- ✔ Advanced Keyword Research
- ✔ Ad Copy Writing
- ✔ Bid Management
- ✔ Negative Keyword Management
- ✔ Analytics setup, customisation and goal tracking
- ✔ Performance tracking and analysis
- ✔ Google Ads Training, Strategies and Implementation
- ✔ Plus many other PPC services available…
Why Choose Odyssey New Media
A Digital Marketing Company with a Full Range of Services
Years of Experience
We have over 15 years of collective experience in managing and improving PPC campaigns.
Qualified Partners
We are Google certified AdWords experts and we are also Bing qualified PPC consultants.
Affordable
We develop personalised PPC strategies that cater to your need and your budget.
Why do I need Google Remarketing Services?
Google remarketing services is an ingenious way for businesses to advertise more effectively, by advertising to potential customers who have previously shown interest in your website.
Visitors to your website may not always be interested in initially purchasing or making an enquiry, but may just browse through your products or services. Remarketing allows you to literally remarket your product or service to specific customers who have already shown interest in your product. Individuals who are retargeted by Google remarketing services to are 70% more likely to engage, meaning that remarketing can lead to sales.
Awesome, I'd like to start a project now
If you would like to discuss your remarketing needs with our digital marketing experts, then please get in touch with us.
Related From the Blog
The Future of Digital Marketing
Digital Tips & Insights
The world of digital marketing is always changing and that means businesses need to be able to adapt their marketing strategy to stay on top of the latest trends in the digital space. The marketing sector benefits from a variety of software that helps with creating an efficient and cost-effective marketing campaign. With the constant … Continued
Read moreWhat is Link Building?
SEO / Backlink Analysis
Link building is the process of sourcing links from different websites, forums, and blogs to link back to your website. A link is used to navigate and browse through the internet and search engines crawl for links throughout the web in a matter of seconds. Search engines have the ability to crawl internal and external … Continued
Read moreOdyssey New Media Celebrates 10th Year Anniversary
Odyssey New Media News
At Odyssey New Media, we are celebrating our 10th year anniversary with a brand-new website, a new office, new phone systems, and new team members! Our digital marketing agency was first incorporated in June 2010 and we are proud to have helped hundreds of businesses in the UK and globally to grow and flourish. What … Continued
Read moreWhy is Digital Marketing Important for your Business?
Digital Tips & Insights
Digital Marketing uses the internet and digital technologies to promote the products and services they offer. This type of marketing takes advantage of various digital channels to promote products by using search engines, social media, and other digital channels. Small companies often feel that they don’t have the spare budget to be able succeed online. … Continued
Read moreUsing Video Conferencing in Your Business
Video Conference
During the pandemic, the rise of video conferencing has been immense! Breaking barriers and being able to communicate without travelling long distances. We are living in a world surrounded by advanced technology with software being capable of running faster and completing multiple tasks at once. These have been implemented into business systems which streamlines everyday … Continued
Read moreThe Top 5 CMS to Start a Website
CMS
What is a CMS? CMS stands for a content management system; this is a software application or related programs that help to form and manage digital content. A CMS is useful software that allows users to manage their website effectively without writing a line of code. A CMS provides a “what you see what you … Continued
Read moreCan Google Help Stop the Spread of Coronavirus?
Google has been serving up a lot of explanations to users about the coronavirus symptoms in relation to the COVID-19 crisis. There have been studies in the US that show a correlation between the number of searches for COVID-19 symptoms and the hotspots of Coronavirus a month later. They found that an increased search for … Continued
Read moreFive Essential Tips to Optimise your Google Ads
Digital Tips & Insights
Google Adwords is an essential platform for online advertisers as they enable businesses to promote their products and services through Google’s search engine. As of April 2020, Google is reported to have a dominant market share of 86.02% which means that most people prefer to use Google as their search engine. Utilising Google Adwords enables … Continued
Read moreSportswear Giants Adidas' Digital Surge
Digital Tips & Insights
The sportswear giants reduce spends connected to events such as the European Championships 2020 but increased on the digital front as ecommerce sales almost doubled. During the COVID-19 pandemic, the sportwear giants Adidas cut back on their marketing budget by 25% in the second quarter of this year. However, they now are looking to build … Continued
Read moreThe Best Ways to Drive Traffic to your Website
Content Marketing / Content Writing
Any Digital Marketers dream is to get more traffic to theirs or their client’s website, therefore increasing the conversion rate leading to sales. Many business’ want more visitors to their website; however, they aren’t sure how to go about it. Here is a guide on how to drive more traffic to your website and get … Continued
Read moreJanuary 2017 – Valentine’s Day Prep - Digital Marketing Tips & Insights
Digital Tips & Insights
Win hearts this Valentine’s Day Cupid isn’t here yet, but 1 in 3 consumers are so loved-up they start their Valentine’s Day shopping in January. Last year, people began searching for romantic gift ideas as early as January 7th. It’s time to get in the mood for love. Score with Mobile 37% of 2015 Valentine’s … Continued
Read moreOctober 2016 – Winter Holiday Prep - Digital Marketing Tips & Insights
Digital Tips & Insights
October 2016 – Move Ahead During the Winter Holidays Consumers seem to live by the saying “The early bird gets the worm”. It’s only October, but they’re already starting to think about their winter holidays. Searches for skiing begin as early as three months before the ski season, and brands are a popular thing. On … Continued
Read moreHow to improve Ad Spend Efficiency with Remarketing Lists for Search Ads
PPC
Your business can go beyond keywords and save money with AdWords and Remarketing Lists for Search Ads (RLSAs). RLSAs where first introduced in the summer of 2013, but even today, they are still underused. With RLSAs, ad spend is used more efficiently and improves conversion rates, giving a better return on investment (ROI). They help … Continued
Read moreHow to improve Ad Spend Efficiency with Remarketing Lists for Search Ads
PPC
Your business can go beyond keywords and save money with AdWords and Remarketing Lists for Search Ads (RLSAs). RLSAs where first introduced in the summer of 2013, but even today, they are still underused. With RLSAs, ad spend is used more efficiently and improves conversion rates, giving a better return on investment (ROI). They help … Continued
Read moreSeptember 2016 – Christmas Prep Digital Marketing Tips & Insights
Digital Tips & Insights
September – Get in First this Christmas People love looking forward to Christmas, in fact, 40% of shoppers start their Christmas research as early as the end of October. The Christmas holidays can bring out the adventurous side of people too, with 64% of people open to the idea of purchasing from a new retailer … Continued
Read moreThe Future Of Facebook
Social Media / Facebook
Facebook is already big but for businesses Facebook is set to be bigger and may possibly compete with Google, in the near future. Facebook has a clear goal to connect with everyone and at all times, which will make it the number one personal and business platform of the future. Mark Zuckerberg recently announced that … Continued
Read moreGoogle Announces Changes to Product Listing Ads – Showcase Ads & Trueview
PPC
Google has announced large changes to Product Listing Ads (PLAs) and these are being rolled out to benefit businesses using shopping campaigns, during July. Showcase Shopping Ads allow visitors to browse collections of products from online and local retailers. In addition to these changes, TrueView will offer more advertising opportunities and an automatic currency conversion … Continued
Read more