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What is Remarketing?
Remarketing allows you to position advertisements in the view of an audience, consisting of individuals who have previously visited your website. The adverts will appear as they continue to browse elsewhere on the internet. These advertisements can be in either text form or image form.
Google remarketing is done by placing cookies on the machines of your website’s visitors when they match specific criteria, their cookie ID is registered with you and you are free to choose which advertisements they will see whilst on other websites.
For example: if a customer were to go onto your website and, whilst browsing through your website, viewed a product. That customer would then see that specific product from your website in advertisements on other webpages as they browse elsewhere.
Our PPC Services Include
- ✔ Campaign & Account Setup
- ✔ Advanced Keyword Research
- ✔ Ad Copy Writing
- ✔ Bid Management
- ✔ Negative Keyword Management
- ✔ Analytics setup, customisation and goal tracking
- ✔ Performance tracking and analysis
- ✔ Google Ads Training, Strategies and Implementation
- ✔ Plus many other PPC services available…
Why Choose Odyssey New Media?
Our remarketing consultants have 20 years combined experience and we have helped businesses grow their organic search visibility, traffic and sales with our expert remarketing services.
With our proven, methodology and techniques Odyssey New Media can help your business get top positions in search engines and grow your traffic.
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0How to improve Ad Spend Efficiency with Remarketing Lists for Search Ads
PPC
Your business can go beyond keywords and save money with AdWords and Remarketing Lists for Search Ads (RLSAs). RLSAs where first introduced in the summer of 2013, but even today, they are still underused. With RLSAs, ad spend is used more efficiently and improves conversion rates, giving a better return on investment (ROI). They help … Continued
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0September 2016 – Christmas Prep Digital Marketing Tips & Insights
Digital Tips & Insights
September – Get in First this Christmas People love looking forward to Christmas, in fact, 40% of shoppers start their Christmas research as early as the end of October. The Christmas holidays can bring out the adventurous side of people too, with 64% of people open to the idea of purchasing from a new retailer … Continued
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0The Future Of Facebook
Social Media / Facebook
Facebook is already big but for businesses Facebook is set to be bigger and may possibly compete with Google, in the near future. Facebook has a clear goal to connect with everyone and at all times, which will make it the number one personal and business platform of the future. Mark Zuckerberg recently announced that … Continued
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0Google Announces Changes to Product Listing Ads – Showcase Ads & Trueview
PPC
Google has announced large changes to Product Listing Ads (PLAs) and these are being rolled out to benefit businesses using shopping campaigns, during July. Showcase Shopping Ads allow visitors to browse collections of products from online and local retailers. In addition to these changes, TrueView will offer more advertising opportunities and an automatic currency conversion … Continued
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