AI-powered search is changing how people discover businesses online. Our AI Optimisation (AIO) and Generative Engine Optimisation (GEO) services help improve your visibility in platforms such as ChatGPT, Google AI Overviews, Gemini and Perplexity, ensuring your brand appears where users are increasingly seeking answers.
We optimise your content, website and digital presence to improve how AI systems understand and reference your business. Whether you are building an AI search strategy from scratch or enhancing an existing one, we tailor our approach to your goals and industry.
As AI search continues to evolve, we provide ongoing optimisation to help your business remain visible, competitive and discoverable throughout the customer decision-making process.
Our AI Optimisation team has over 30 years of combined experience in SEO, content and digital marketing. We’ve helped businesses adapt through every major change in search, and now focus on helping brands stay visible in AI-driven search and generative engines.
We use that experience to help your business get found, mentioned and recommended in AI-generated answers, not just traditional search results.
AI Optimisation improves how your business is interpreted and represented within AI-generated search responses across platforms such as ChatGPT, Perplexity and Google’s AI-driven results.
Instead of focusing purely on traditional rankings, AIO ensures your content is structured in a way that AI systems can easily understand, evaluate and draw from when forming answers.
These systems do not simply rank websites. They assemble responses based on relevance, clarity, authority signals and how well information is structured across your digital presence.
By improving these areas, your business has a greater chance of being referenced within AI-generated answers for relevant topics and queries.
This leads to increased brand exposure across emerging search environments and helps position your business earlier in the customer decision journey.
The result is improved visibility across AI-driven platforms and more consistent opportunities for discovery without relying solely on traditional search rankings.
This is typically due to limited authority signals, unclear content structure, or inconsistent information across your digital presence, which can prevent AI LLMs multi-modal systems from recognising your relevance.
We align your content and digital footprint with the topics and queries your target audience is likely to use, improving the likelihood of inclusion in AI-generated responses.
AI LLM multi-modal systems draw information and answers from multiple sources. We ensure your website and wider online presence are structured and optimised in a way that makes them easier to reference and trust.
We analyse competitor visibility in AI-generated results and implement targeted improvements to strengthen your positioning in those areas.
Both approaches are used depending on your current website. We typically begin by enhancing existing content before developing additional supporting assets where required.
Our approach covers a range of generative search environments, including AI-powered search features and answer engines such as Perplexity and Google AI Overviews.
Timeframes vary depending on your website and sector, however improvements generally develop progressively over several weeks as systems reprocess and evaluate updated content.
AI Overview Optimisation (AIO) and traditional SEO share many of the same core principles. Research suggests that around 50% of the sources cited in AI-generated answers also appear within the highest-ranking organic search results.
This means that creating authoritative, well-structured content, maintaining a technically sound website, satisfying user intent and building topical authority remain just as important for AI visibility as they are for conventional search rankings.
Similarities (The Overlap)
SEO and AI Overview Optimisation are built on many of the same fundamentals, including creating high-quality, authoritative content, maintaining a technically sound website, and ensuring content closely matches user intent. Strong organic search performance also increases the likelihood of being referenced within AI-generated answers.
Differences (The Difference)
The primary goal of SEO is to improve organic rankings and attract website traffic, whereas AIO focuses on earning citations within AI-generated responses. AIO also places greater emphasis on structured, machine-readable content, clear entity recognition, schema markup, and strong trust signals that help AI models confidently interpret and reference your content.
