Your brand is often the first impression customers have of your business. A strong brand identity helps you stand out in competitive markets, communicate your values clearly and create consistency across every marketing channel.
As an experienced branding agency Birmingham businesses trust, Odyssey New Media works alongside specialist branding partner Designmc to create distinctive brand identities that support long-term growth. Whether you’re launching a new company, developing a new visual identity or planning a full rebranding project, our team helps businesses create brands that connect with their audience.
If you're looking for a branding agency in Birmingham that combines creative design with digital marketing expertise, our team can help bring your brand to life.
Talk to us about your branding project today.
Our brand consultants have 30+ years combined experience and we have helped businesses develop and grow their brands. This can be from helping a new startup to create a brand all the way up to an established company who wants to rebrand because their current branding has become stale or outdated in relation to their size, products and services.
With our proven, methodology and techniques Odyssey New Media can help your business get the best branding possible which will give you a great platform from which to grow both in the digital world and real world.
Our approach combines creative thinking with strategic marketing insight to ensure your brand supports long-term growth.
Discovery & Research
We start by learning about your business, industry, competitors and audience. This research helps identify opportunities to differentiate your brand.
Brand Strategy
We define the positioning, personality and direction of your brand to ensure it aligns with your business goals.
Creative Development
Our designers create branding concepts including logo designs, visual styles and typography systems.
Refinement & Development
Once a direction is chosen, we refine the design and develop a complete brand identity system.
Brand Implementation
Finally, we help implement your new brand across websites, marketing campaigns and digital platforms.
There are several signs that it may be time to consider a rebrand. Your business may have evolved, your target audience may have changed, your visual identity may no longer reflect your values or your brand may struggle to stand out in a competitive market.
A branding review can help determine whether a refresh or a complete rebrand is the most appropriate approach.
A brand refresh typically updates elements such as your logo, colours, typography and messaging while retaining your existing identity.
A complete rebrand involves redefining your brand positioning, visual identity and communications to better reflect your business, audience or long-term objectives.
The timescale depends on the scope of the project. A simple brand refresh may be completed relatively quickly, while a full branding project involving research, strategy, design and brand guidelines will naturally require more time. We'll provide a clear project timeline before work begins.
We regularly work with start-ups and new businesses to develop distinctive brand identities from the ground up.
This includes creating a professional visual identity that provides a strong foundation for future marketing, websites and promotional materials.
We develop branding that works consistently across websites, social media, printed materials, signage, presentations, advertising and other marketing channels, helping to create a recognisable and professional brand identity.
We can build upon your existing brand if it still reflects your business, or recommend improvements where appropriate. Some projects require only subtle refinements, while others benefit from a more comprehensive brand evolution.
Consistent branding helps your business create a professional first impression, build trust with customers and stand out in a competitive marketplace.
A clearly defined brand identity also supports your wider marketing activity by ensuring consistent messaging across every customer touchpoint.
Strong branding supports every aspect of your digital marketing. A consistent visual identity and clear messaging can improve user confidence, strengthen brand recognition and create a more cohesive experience across your website, social media and digital advertising campaigns.
As businesses grow, their branding often needs to evolve to reflect new products, services, markets or audiences. A well-developed brand identity can help support expansion, improve customer perception and strengthen your position within your industry.
