Display advertising is a form of online advertising that uses visuals such as images, videos, and animations to promote products or services. It is one of the most popular methods of reaching potential customers with targeted messages and offers.
Display ads are typically served through ad networks which allow advertisers to reach large audiences quickly. These ads can be placed on websites, blogs, and social media platforms in order to capture attention and drive engagement. By utilising display advertising, brands can effectively increase their visibility while communicating their message in an engaging manner.
Our Display Ads consultants have 30+ years combined experience and we have helped businesses grow their organic search visibility, traffic and sales with our expert display ads services.
With our proven, methodology and techniques Odyssey New Media can help your business get set up with display ads to maximise your online exposure and grow your traffic.
Display adverts can appear across a wide network of websites, news platforms, blogs, mobile apps and other online properties.
Campaigns can also be targeted to specific audiences, industries or websites, helping ensure your adverts reach the most relevant users.
Display advertising can be effective for businesses of all sizes and across a wide range of industries.
Whether you're looking to increase brand awareness, promote a new product, generate leads or support an eCommerce campaign, display advertising can help you reach your target audience at different stages of the buying journey.
We use a combination of audience targeting, demographics, interests, online behaviour, keywords, topics and remarketing to ensure your adverts are shown to users who are most likely to be interested in your products or services.
Display advertising is one of the most effective ways to reconnect with previous website visitors.
Remarketing campaigns allow you to show relevant adverts to users who have already interacted with your website, encouraging them to return and complete an enquiry or purchase.
We create a range of display advert formats, including responsive display ads and static banner creatives. Our campaigns are designed to align with your brand identity while encouraging engagement and supporting your marketing objectives.
We monitor key performance indicators such as impressions, click-through rate (CTR), conversions, cost per acquisition (CPA), return on ad spend (ROAS), engagement and audience reach.
Regular reporting provides complete visibility into campaign performance and ongoing optimisation.
Absolutely. Display advertising complements search advertising by increasing brand awareness and keeping your business visible throughout the customer journey.
Combining display campaigns with search and remarketing can help create a more effective, integrated digital marketing strategy.
We continually review campaign performance, making adjustments to audience targeting, bidding strategies, placements, creative assets and messaging.
Regular optimisation helps improve campaign efficiency and maximise the value of your advertising budget.
Well-designed creatives can have a significant impact on campaign performance.
We can advise on display advert design and best practices to ensure your adverts are visually engaging, consistent with your brand and optimised for different screen sizes and placements.
