Boost brand awareness and reach new customers.
Display Ad Management from Google qualified experts.
Enquire NowWhat is Display Advertising?
Display advertising is a form of online advertising that uses visuals such as images, videos, and animations to promote products or services. It is one of the most popular methods of reaching potential customers with targeted messages and offers.
Display ads are typically served through ad networks which allow advertisers to reach large audiences quickly. These ads can be placed on websites, blogs, and social media platforms in order to capture attention and drive engagement. By utilising display advertising, brands can effectively increase their visibility while communicating their message in an engaging manner.
Our PPC Services Include
- ✔ Campaign and Account Setup
- ✔ Advanced Keyword Research
- ✔ Ad Copy Writing
- ✔ Bid Management
- ✔ Negative Keyword Management
- ✔ Analytics setup, customisation and goal tracking
- ✔ Performance tracking and analysis
- ✔ Google Ads Training, Strategies and Implementation
- ✔ Plus many other PPC services available…
Why Choose Odyssey New Media
A Digital Marketing Company with a Full Range of Services
What is the Google Display Network?
The Google Display Network (GDN) is an expansive network of websites, apps and videos that serve ads to their audience. Ads on the GDN reach 90% of internet users worldwide and are seen by millions of people every day. With its broad reach, GDN is a great way for advertisers to build brand awareness, get more traffic to their website, or drive leads and sales.
The Different Types of Display Ads
There are five main types of display ad which also come in four different display sizes.
- Video Display Ads – These are extremely common among a great number of websites. When the display ad appears a video starts to play immediately. These videos tend to be general adverts, similar to those seen on television, or vlogs and content from video-focused social media platforms (such as YouTube).
- Sponsorship Display Ads – These display ads typically include a company logo, product and name. Mainly used to create brand awareness and, in some cases, is a form of remarketing.
- Overlaying Display Ads – These display advertisements are features that cover the webpage they are featuring upon, either entirely or partially. The main purpose of this form of display ads is to get engagement with the advertiser as online users cannot continue using the page without engaging with the advert.
- Interstitial Display Ads – Similarly to Overlaying display ads users must engage with the advertisement before they can continue to view the page they intend to. However these display adverts appear before the page is loaded.
- Rich Media Ads – Rich Media Ads require users to engage with the display ad before becoming fully active (polite), usually containing audio or video, Rich Media Ads can sometimes be triggered automatically (impolite).
The Right and Wrong Way to Use Display Ads
Display ads can be a great way to increase brand awareness, engagement and conversions. But do you know the right way to use them? Knowing the right and wrong ways to use display ads can make all the difference in how successful your campaigns are.
When display advertising campaigns lack strategy and display ads are placed on random websites they garner very little success, due to the rising popularity of software such as Adblock.
Odyssey New Media craft display advertising strategies specific to your business, wants and needs. When done correctly display advertising can do incredible things for a business.
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If you would like to discuss your advertising needs with our digital marketing experts, then please get in touch with us.
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