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SEO

Generative artificial intelligence (AI) has sparked many conversations, with some predicting the demise of Search Engine Optimisation (SEO). However, instead of being a threat, generative AI is opening up new and exciting avenues for SEO professionals. The landscape is shifting, and to stay ahead, content must be built for both humans and AI systems. Content … Continued

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Image

Google has confirmed that giving each significant image on your website its unique landing page can be a powerful strategy for improving its visibility in image search. This advice comes directly from Google’s Search Advocates, John Mueller and Martin Splitt, during their “Search Off the Record” podcast, where they delved into common SEO challenges faced … Continued

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Google

Google has finally given advertisers what they have been asking for years: visibility into the performance of the Search Partner Network. This quiet but monumental change, which rolled out in August 2025, allows businesses to see exactly where their ads are appearing outside of Google’s search results. Previously, advertisers had to choose between being included … Continued

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Guides

The way people interact with the internet is constantly evolving, and one of the most significant shifts in recent years has been the rise of voice search. From asking smart speakers for recipes to using voice assistants on smartphones for directions, conversational queries are becoming an integral part of our daily lives. For businesses, this … Continued

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Digital Tips & Insights

In today’s hyper-connected world, digital marketing is no longer just an option – it’s a necessity. But simply having a website and social media profiles isn’t enough. To truly cut through the noise and capture your audience’s attention, you need something more profound: a strong brand identity. Think about it. Every day, consumers are bombarded … Continued

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