For many B2B companies and premium service providers, the real value of their website sits behind a login screen. Whether it’s an exclusive client portal, a resource library, or a…
Google has once again moved the goalposts for content creators. Alongside the rollout of the February Discover core update, the search giant has quietly overhauled its Get on Discover documentation.…
We at Odyssey New Media are absolutely thrilled to share some incredible news that fills us with immense pride: we’ve been honoured with not one, not two, but three prestigious…
The ecommerce industry is on the edge of a major structural shift. Just this week, Google has announced the Universal Commerce Protocol (UCP), a new open standard designed to allow…
We are thrilled to announce that Odyssey LLMS is now live on the WordPress Plugin Repository! As the web evolves, so does the way users find information. We are witnessing…
The digital landscape is undergoing a monumental shift, with projections suggesting that Artificial Intelligence could soon touch a vast majority of online content. For UK businesses and digital marketers, the…
Google has rolled out a significant workflow-streamlining update within the Google Merchant Centre, introducing a dedicated “Creative Content” section. This new hub empowers brands to upload, manage, and map video…
Black Friday can feel like the World Cup for eCommerce businesses. It’s a day of massive traffic, huge sales potential, and intense competition. Success doesn’t happen by accident, it’s the…
Google is introducing a major policy overhaul for prescription drug advertising on Google Ads, requiring advertisers to obtain certification to target related keywords. This marks a significant shift for healthcare…
The traditional customer journey is always changing. For years, digital marketing experts have said that the AIDA (Awareness, Interest, Desire, Action) model optimises for clicks, website traffic, and a multi-step…
Odyssey New Media ® are a leading digital agency based in Birmingham, West Midlands, UK. With our many years of experience we know how to tailor a whole range of digital services to help businesses increase their traffic, revenue, and achieve good return on their development and marketing spend.
