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Artificial Intelligence

The digital landscape is undergoing a monumental shift, with projections suggesting that Artificial Intelligence could soon touch a vast majority of online content. For UK businesses and digital marketers, the question is no longer whether to use generative AI tools, but how to use them strategically to gain a competitive edge in search without compromising … Continued

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Google

Google has rolled out a significant workflow-streamlining update within the Google Merchant Centre, introducing a dedicated “Creative Content” section. This new hub empowers brands to upload, manage, and map video assets directly to their product listings, promising a considerable boost to both paid and organic visibility across Google’s entire ecosystem. Key Features & Benefits 1. … Continued

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Advertising

Black Friday can feel like the World Cup for eCommerce businesses. It’s a day of massive traffic, huge sales potential, and intense competition. Success doesn’t happen by accident, it’s the result of careful planning and strategic execution that starts before the first customer clicks “add to basket.” This guide will walk you through how to … Continued

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Google

Google is introducing a major policy overhaul for prescription drug advertising on Google Ads, requiring advertisers to obtain certification to target related keywords. This marks a significant shift for healthcare and legal marketers. The update was initially noticed by Higman after he shared a letter from Google he received on LinkedIn, as seen below in … Continued

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Artificial Intelligence

The traditional customer journey is always changing. For years, digital marketing experts have said that the AIDA (Awareness, Interest, Desire, Action) model optimises for clicks, website traffic, and a multi-step checkout process. Yet, with the rise of conversational artificial intelligence, particularly models like ChatGPT, a concept is emerging that threatens to collapse this entire structure: … Continued

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