Social media advertising is a form of direct communication through social media. Unlike standard social media management, which is free for the business owner, social media advertising does not aim to grow a following naturally through content and typical engagement, for a small cost social media advertising can allow you to speak directly to your target audience.
Our social media advertising experts have 20 years combined experience and we have helped businesses grow their social media presence, visibility, traffic and sales with our expert social media advertising services.
With our proven, methodology and techniques Odyssey New Media can help your business maximise social media exposure and grow your traffic.
The most suitable platform depends on your target audience, products or services and marketing objectives.
LinkedIn is often effective for B2B campaigns, while Facebook and Instagram can be ideal for consumer-focused businesses. We help identify the channels that offer the greatest potential return on your advertising investment.
Your advertising budget will depend on your objectives, target audience and the competitiveness of your industry.
We work with businesses of all sizes and can recommend a realistic budget that aligns with your goals while making the most of your available spend.
Social media advertising can be tailored to support a wide range of objectives, including lead generation, website traffic, brand awareness, event promotion, app downloads and online sales.
Campaigns are designed around your specific business goals.
Social media platforms offer highly detailed targeting options, allowing campaigns to reach audiences based on factors such as location, age, interests, job role, behaviours and previous interactions with your business.
Remarketing campaigns allow you to reconnect with previous website visitors by showing relevant adverts after they've left your site. This can help keep your business front of mind and encourage potential customers to return and complete an enquiry or purchase.
Once your campaign strategy, creative assets, audience targeting and tracking have been agreed, campaigns can usually be launched within a relatively short timeframe. We also carry out quality checks before launch to ensure everything is configured correctly.
We monitor performance using the metrics most relevant to your objectives, including impressions, reach, click-through rate (CTR), conversions, cost per lead, cost per acquisition (CPA), return on ad spend (ROAS) and overall campaign performance.
Many businesses use social media advertising and Google Ads together as part of a wider digital marketing strategy.
While Google Ads captures users actively searching for products or services, social media advertising can introduce your business to new audiences and build demand earlier in the buying journey.
Social media advertising is highly flexible and can be used to promote seasonal campaigns, limited-time offers, product launches, events and other time-sensitive marketing initiatives.
Campaigns can be adjusted quickly to reflect changing business priorities or market conditions.
