Empress Skin are a leading skin clinic based in Bromsgrove and Birmingham City Centre. Their early focus was primarily on skin treatments such as HydraFacials, Microneedling, and Chemical Peels, but with recent expansions they have broadened their service offering to include things such as Lymphatic Drainage, Massage Services, and even a Scar Clinic.
They are renowned among past customers for having a peerlessly welcoming staff and treatment environment which has led to a high client loyalty. Their treatments are also highly effective and provided by a team of Lynton-trained practitioners using industry-leading medical equipment.
When we started working with Empress Skin, they were heavily reliant on their social profiles and word-of-mouth to generate leads. Customers were generally very happy with the services they received which encouraged repeat business, however, they were struggling to attract new customers due to their lack of visibility across other digital channels.
With a WIX website already in place - but one that was fairly limited in terms of content and functionality - our strategy was to rebuild several key areas of the website to improve conversion rates and organic ranking scope. We started our SEO work with a keyphrase research task to dictate the content strategy. Once complete, we moved onto the design stage where we compiled fresh page templates for each of the services offered by Empress Skin. With a far richer user experience, more CTAs, and optimised content throughout, this had a profound effect on both their conversions and online visibility which saw month-by-month growth within our first few months of management. With all of the service pages complete, we took on more of a website maintenance role. This involved making changes to the website to highlight new promotions as well as building out pages as new services were rolled out by the business.
Following a very successful few months, Empress Skin expanded the business with a second clinic location in Birmingham City Center. Shortly after, they also began a new brand - Empress Lasers - with a focus primarily around laser hair removal. They increased our daily management allocation to cover both businesses and we also built a website for Empress Lasers.
