Total Traffic Increase


SEO Transaction Increase


Organic Revenue Increase

Coop Travel Logo

Who are The Midcounties Co-operative Travel

Social Media, Online PR,  and usability analysis and enhancement

The Midcoutnies Co-operative are the largest independent UK co-operative. Their gross sales are in excess of £738 million. They cover a wide range of areas including West Midlands, Shropshire, Staffordshire, Oxfordshire, Gloucestershire, Buckinghamshire, Wiltshire and Worcestershire.


How We Helped

Odyssey New Media were asked to help Co-operative Travel (www.cooptravel.co.uk) improve their SEO efforts in order to maximise their organic search presence. A large part of our optimisation efforts involved completely re-writing and expanding their content,  In addition we have been involved in elements of Social Media, Online PR,  usability analysis and enhancement.

The focus was to increase organic search traffic and online sales from organic search.




Business Challenges & Goals:

  • Primary goals included:
    • Improve SEO efforts and increase organic search rankings
    • Increase overall website traffic
    • Increased online organic sales
  • Secondary goals included:
    • Increase brand awareness
    • Increase organic search visibility


Services Provided by Odyssey New Media:

  • SEO Setup & Management
  • SEO Content Development
  • Social Media content generation
  • Reporting & Analysis


"Knowledgeable enthusiastic company that go that extra mile to get excellent results. We would recommend Odyssey to anyone looking to develop and deliver an online strategy."

Stephen Mills, Managing Director of The Midcounties Co-operative

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Address: Office No. 0009, The Old Bus Garage, Harborne Lane, Selly Oak, Birmingham,

West Midlands, B29 6SN, United Kingdom

Telephone: 0121 439 5450 | Email: info@odysseynewmedia.com


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