Roger Haddon, Managing Director of Knowledge Powered Solutions Ltd
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Knowledge Powered Solutions
Who are Knowledge Powered Solutions
Knowledge Powered Solutions (www.kpsol.com) offer knowledge management software solutions to help business improve customer experience and deliver operational efficiencies. Their solutions can apply to many industry sectors including: help desks, web self service, contact centres and more.
How We Helped
Odyssey New Media were asked to work alongside another Digital agency in order to help manage Knowledge Powered Solutions’ Google AdWords PPC account as well as help out with their SEO efforts, online PR and usability analysis and enhancement.
The PPC account had previously been managed badly by an overseas marketing company and performance was very poor so a lot of analysis and refinement has been undertaken in order to get it to work and generate quality leads for KPS.
The focus was not for numbers of leads but rather the quality of leads.
Business Challenges & Goals
Primary goals included:
- Increase SEO & PPC search rankings
- Increase website traffic
- Increased leads (lead generation)
Secondary goals included:
- Increase brand awareness
- Increase visibility
Services provided by Odyssey New Media
- SEO Setup & Management
- PPC Setup & Management
- Social Media Management
- Email Marketing Setup & Management
- Offsite Shopping Feeds – eBay/Amazon Setup & Management
- Reporting & Analysis
“We have been working with Odyssey New Media for two years and Rob has helped KPS to develop SEO and PPC plans that have increased traffic to the KPS website and importantly generated additional sales opportunities. Rob is always responsive and is very detailed and thorough and is happy to spend time explaining the logic behind his SEO and PPC approach”