The Midcounties Co-operative is the largest independent co-operative in the UK, with gross sales exceeding £738 million. Operating across a wide geographical area that includes the West Midlands, Shropshire, Staffordshire, Oxfordshire, Gloucestershire, Buckinghamshire, Wiltshire and Worcestershire, the group supports millions of members through a diverse portfolio of consumer and business services.
Their Co-operative Travel division is a well-established and trusted name on the UK high street, providing customers with expert advice and access to a wide range of holiday providers, destinations and travel services. With a strong focus on ethical trading, community investment and member value, The Midcounties Co-operative has built a reputation for combining commercial success with social responsibility.
As a large multi-sector organisation, The Midcounties Co-operative continues to invest in innovation, digital transformation and customer experience to strengthen its market position and better serve both members and customers. Their ongoing growth strategy is focused on expanding their reach, enhancing their service offering and ensuring their co-operative values remain at the heart of everything they do.
Odyssey New Media were asked to help Co-operative Travel (www.cooptravel.co.uk) improve their SEO efforts in order to maximise their organic search presence.
A large part of our optimisation efforts involved completely re-writing and expanding their content. In addition, we have been involved in elements of Social Media, Online PR, usability analysis and enhancement.
The focus was to increase organic search traffic and online sales from organic search.
