Established in 2007, WheresTheMatch.com has grown from a simple fixture-checking website into one of the UK’s most popular sports TV listings platforms. Originally created to help football fans find out when live matches were on TV, it has since evolved into a comprehensive multi-sport destination used daily by millions of sports followers.
Today, WheresTheMatch serves over 30 million users each year, covering live broadcast information across more than 35 different sports, including football, rugby, cricket, boxing, F1, tennis, golf, darts and American sports. The platform operates across its website, Android app and iOS app, giving users fast, reliable access to accurate TV listings wherever they are.
With a strong focus on usability, speed and depth of coverage, WheresTheMatch has built a reputation as a trusted resource within the sports media space. As the brand continues to grow, its focus remains on expanding coverage, enhancing the user experience and strengthening its position as a leading authority for live sports on TV.
Odyssey New Media have supported WheresTheMatch for many years, delivering high-quality SEO services to drive long-term organic growth. During this time, we have helped significantly improve their search visibility both nationally and, more recently, internationally, supporting expansion into new markets including US, Brazil, Germany and France.
Alongside SEO, we have also managed Google AdWords (PPC) activity to generate additional targeted traffic around key sports and high-intent searches, supporting user growth and seasonal demand. We have further provided strategic guidance around organic social media posting and blog expansion, helping WheresTheMatch engage new audiences, strengthen topical authority and support ongoing digital growth.
Through this integrated approach across SEO, PPC and content strategy, Odyssey New Media continues to support WheresTheMatch in expanding its reach and digital presence.
