Keyword density refers to the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.

It is an important component in search engine optimisation (SEO) because search engines often examine keyword density to understand the topic of a webpage and rank it accordingly.

While keywords help search engines to understand what your content is all about, it’s important to maintain an optimum keyword density. This ensures your content does not come across as spammy, which can lead to penalties from search engines.

Over-stuffing your content with keywords can also degrade the readability and user experience.

Typically, a keyword density of 1-2% is considered good for SEO. This means that your keyword should appear about one to two times for every 100 words. However, this is not a hard and fast rule, and the quality of your content should always take precedence.

Remember, SEO is not just about search engines, but also about your audience. Hence, your content should be rich, engaging, and valuable to the reader, with keywords flowing naturally within the text.

This approach not only helps you rank better in search engine results but also helps to establish authority and trust with your audience.