Knowledge Powered Solutions (www.kpsol.com) offer knowledge management software solutions to help business improve customer experience and deliver operational efficiencies. Their solutions can apply to many industry sectors including: help desks, web self service, contact centres and more.
Odyssey New Media were asked to work alongside another Digital agency in order to help manage Knowledge Powered Solutions’ Google AdWords PPC account as well as help out with their SEO efforts, online PR and usability analysis and enhancement.
The PPC account had previously been managed badly by an overseas marketing company and performance was very poor so a lot of analysis and refinement has been undertaken in order to get it to work and generate quality leads for KPS.
The focus was not for numbers of leads but rather the quality of leads.
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