91% of all clicks to websites happen on the 1st page of
Google.
Make sure you're found at the top
Enquire Now
Category: Social Media
Digital Marketing Trends to Keep an Eye on in 2022
The year 2021 was pivotal for digital marketing, the constant looming threat of the pandemic incentivised a plethora of business owners to newly consider the potential of digital as a part of their wider marketing solution. 2021 is (fortunately) now over and as we slowly move towards the greener meadows of market and political stability, … <a href="https://www.odysseynewmedia.com/2022/01/14/digital-marketing-trends-to-keep-an-eye-on-in-2022/">Continued</a>
Changes to Facebook Ad Targeting in Early 2022
One of the most frequently covered subjects of 2021 was the nature of Facebook’s ad targeting with many users considering them downright intrusive. In order to try and mitigate the fallout caused by an unhappy consumer base Facebook and its umbrella corporation Meta is looking to implement some changes in early January that will endeavour … <a href="https://www.odysseynewmedia.com/2022/01/05/changes-to-facebook-ad-targeting-in-early-2022/">Continued</a>
How Instagram Shop Can Benefit Your Ecommerce Business
Instagram is one of the biggest social media outlets on the globe with over 1.386 billion active users! Due to this, the social networking powerhouse is one of the best places for businesses to advertise their products and gain popularity for their brand. Although Instagram is known for being a social networking service, it is … <a href="https://www.odysseynewmedia.com/2021/11/11/how-instagram-shop-can-benefit-your-ecommerce-business/">Continued</a>
The Link Between Social Media and Mental Health
There are many in today’s world who do not remember a time before the mainstream social media platforms, a time before the social interconnection that we consider quintessential today. With the domineering size of the leading social platforms, you would be forgiven for thinking they’ve been a mainstay within the digital sector since its inception, … <a href="https://www.odysseynewmedia.com/2021/10/08/the-link-between-social-media-and-mental-health/">Continued</a>
What is Twitter’s New ‘Super Follow’ Feature? And How Will It Impact Content Creators?
The monetisation of social media certainly isn’t anything new, Youtube’s integrated follow feature where fans receive additional benefits for a monthly tier-based subscription, and Twitch super chat whereby donating during a livestream they receive the privilege of a highly sought after pinned comment (usually used to reference memes or make profane jokes), monetisation has been … <a href="https://www.odysseynewmedia.com/2021/09/03/what-is-twitters-new-super-follow-feature-and-how-will-it-impact-content-creators/">Continued</a>
Top Facebook Video Tips to Boost Your Engagement
Facebook is the undisputed champion amidst the plethora of mainstream social media platforms, the opposition in the form of Instagram, Twitter, Snapchat, etc are strong but fall short of a 59% reach amongst all social media users. In light of its unyielding rise, many corporations have looked to incorporate Facebook and Facebook Video Marketing into … <a href="https://www.odysseynewmedia.com/2021/08/11/top-facebook-video-tips-to-boost-your-engagement/">Continued</a>
Facebook Algorithm 2021: How Can It Help Your Online Reach
Facebook is one of the most popular social media outlets to ever exist. With over 2.8 billion active users in 2021, it is vital that you use its algorithm to increase your online reach. If you can grasp an idea of how it works, then this will be hugely beneficial for your social media presence … <a href="https://www.odysseynewmedia.com/2021/07/20/facebook-algorithm-2021-how-can-it-help-your-online-reach/">Continued</a>
The Importance of Embracing Social Media for Businesses
With the inception of Facebook in 2004, nobody would have believed that it would develop into what it has become today. 17 years and 2.85 billion active users later, it has eclipsed what anyone thought possible becoming the largest social platform and the third most searched term trailing only to Google and YouTube. With potentially … <a href="https://www.odysseynewmedia.com/2021/07/09/the-importance-of-embracing-social-media-for-businesses/">Continued</a>
How does Instagram’s Algorithm Actually Work?
Since its launch in 2010 Instagram has quickly become an integral part of our day-to-day lives. Everything from catching up with old friends to keeping up with the latest news and football scores, it’s through its versatility and wide range of content that it has grown at an exponential rate appealing to consumers all over … <a href="https://www.odysseynewmedia.com/2021/06/18/how-does-instagrams-algorithm-actually-work/">Continued</a>
Announcing Your Reopening – A Checklist for Your Digital Assets
As we seem to be nearing the end of lockdown and are still on track for the complete re-opening from June 21st, it is important that businesses use this time to take advantage of their digital assets. There really is no better time for doing this than alongside the re-opening of your business. This is … <a href="https://www.odysseynewmedia.com/2021/05/28/announcing-your-reopening-a-checklist-for-your-digital-assets/">Continued</a>
Categories
- Advertising (1)
- CMS (1)
- Content Marketing (6)
- Content Writing (4)
- Digital Tips & Insights (24)
- Email Marketing (2)
- Google (12)
- Guides (2)
- Industry News (2)
- Mobile Search (3)
- Odyssey New Media News (1)
- PPC (4)
- Product Listing Ads (1)
- Remarketing (2)
- SEO (22)
- Backlink Analysis (2)
- Link Detox (1)
- SEO Basics (2)
- SEO Content Writing (2)
- SEO Ranking Factors (3)
- SEO Tips & Advice (5)
- Technical SEO (1)
- Social Media (23)
- Facebook (8)
- Instagram (4)
- Social Advertising (1)
- Social Analytics (1)
- Twitter (3)
- YouTube (2)
- Uncategorised (10)
- Video (4)
- Video Conference (1)
- Web Usability (1)