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Month: April 2025

Posted On 29 April, 2025 by Tom Perks
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Is Your Website Costing You Customers? Nearly Half of UK Businesses Think So

Imagine pouring thousands into your website and digital marketing efforts and still feeling embarrassed by your website. Sounds familiar? You’re not alone — and it could be costing you far more than you think. A recent report from HubSpot (2025) shows that 48% of UK businesses admit they’re unhappy with their website&#8217;s performance, despite increasing &hellip; <a href="https://www.odysseynewmedia.com/2025/04/29/is-your-website-costing-you-customers-nearly-half-of-uk-businesses-think-so/">Continued</a>

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Posted On 28 April, 2025 by Tom Perks
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Why Google Is Poised to Dominate AI-Driven Local Search

There’s been plenty of buzz lately about Google losing ground to ChatGPT and other emerging AI platforms. But when it comes to local search, I’m betting on Google to stay firmly ahead of the pack. Local search is heading toward an AI-powered future — and no one is better positioned than Google. There are millions &hellip; <a href="https://www.odysseynewmedia.com/2025/04/28/why-google-is-poised-to-dominate-ai-driven-local-search/">Continued</a>

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Posted On 17 April, 2025 by Hannah Jones
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Google Maps Is Fighting Back Against Fake Reviews With Google Gemini

Fake reviews have plagued online platforms for years, undermining trust and tarnishing the credibility of legitimate businesses. On Google Maps, false five-star ratings from bots or paid reviews have painted misleading pictures of businesses, while malicious one-star reviews have unfairly damaged reputations. But that’s about to change. With the release of Google Gemini, Google is &hellip; <a href="https://www.odysseynewmedia.com/2025/04/17/google-maps-is-fighting-back-against-fake-reviews-with-google-gemini/">Continued</a>

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Posted On 04 April, 2025 by Tom Perks
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Meta’s Ad-Free Subscriptions and the Impact on Social Media Marketing in Europe

In a significant shift for the social media landscape, last November Meta announced that they were introducing a paid subscription model for Facebook and Instagram users in Europe. This new offering allows users to enjoy an ad-free experience across both platforms, marking a pivotal moment that could influence the future of social media marketing. The &hellip; <a href="https://www.odysseynewmedia.com/2025/04/04/metas-ad-free-subscriptions-and-the-impact-on-social-media-marketing-in-europe/">Continued</a>

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