April 2025 - Odyssey New Media

Is Your Website Costing You Customers? Nearly Half of UK Businesses Think So

Tom Perks April 29, 2025

Imagine pouring thousands into your website and digital marketing efforts and still feeling embarrassed by your website. Sounds familiar? You’re not alone — and it could be costing you far…

Why Google Is Poised to Dominate AI-Driven Local Search

Tom Perks April 28, 2025

There’s been plenty of buzz lately about Google losing ground to ChatGPT and other emerging AI platforms. But when it comes to local search, I’m betting on Google to stay…

Google Maps Is Fighting Back Against Fake Reviews With Google Gemini

Hannah Jones April 17, 2025

Fake reviews have plagued online platforms for years, undermining trust and tarnishing the credibility of legitimate businesses. On Google Maps, false five-star ratings from bots or paid reviews have painted…

Meta’s Ad-Free Subscriptions and the Impact on Social Media Marketing in Europe

Tom Perks April 4, 2025

In a significant shift for the social media landscape, last November Meta announced that they were introducing a paid subscription model for Facebook and Instagram users in Europe. This new…

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Is Your Website Costing You Customers? Nearly Half of UK Businesses Think So

Why Google Is Poised to Dominate AI-Driven Local Search

Google Maps Is Fighting Back Against Fake Reviews With Google Gemini

Meta’s Ad-Free Subscriptions and the Impact on Social Media Marketing in Europe

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