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Month: January 2022
The Impact of Low-Quality Backlinks on Your Website
SEO is a multi-faceted marketing strategy that amalgamates several techniques to grow the reach of a website thereby making it easier to find online. Whether they’re trying to sell something or not SEO is incredibly important to most websites, links especially tend to play a major part in Google’s algorithm and can hold great sway … <a href="https://www.odysseynewmedia.com/2022/01/26/the-impact-of-low-quality-backlinks-on-your-website/">Continued</a>
The Psychology of Effective Marketing
Getting a user to visit your website is only the first part of the sale process, from that point the culmination of all of your content, social profiles and products come together to help the user make a decision of whether to actually go ahead with the purchase. The percentage of users who make a … <a href="https://www.odysseynewmedia.com/2022/01/25/the-psychology-of-effective-marketing/">Continued</a>
Digital Marketing Trends to Keep an Eye on in 2022
The year 2021 was pivotal for digital marketing, the constant looming threat of the pandemic incentivised a plethora of business owners to newly consider the potential of digital as a part of their wider marketing solution. 2021 is (fortunately) now over and as we slowly move towards the greener meadows of market and political stability, … <a href="https://www.odysseynewmedia.com/2022/01/14/digital-marketing-trends-to-keep-an-eye-on-in-2022/">Continued</a>
Changes to Facebook Ad Targeting in Early 2022
One of the most frequently covered subjects of 2021 was the nature of Facebook’s ad targeting with many users considering them downright intrusive. In order to try and mitigate the fallout caused by an unhappy consumer base Facebook and its umbrella corporation Meta is looking to implement some changes in early January that will endeavour … <a href="https://www.odysseynewmedia.com/2022/01/05/changes-to-facebook-ad-targeting-in-early-2022/">Continued</a>
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