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Month: November 2022

Why are Images Important to Google?
There is no denying that images play a crucial role in SEO. Not only do they help to make your content more engaging for users, but they also provide important clues for Google’s algorithm when it comes to ranking your website. In this blog post, we will take a closer look at why images are … <a href="https://www.odysseynewmedia.com/2022/11/24/why-are-images-important-to-google/">Continued</a>

What is Generational Marketing and How it Can Help Your SEO Strategy
Generational marketing is a term used in marketing to describe the various ways that different age groups consume and interact with products and services. The four main generational groups are Traditionalists, Baby Boomers, Generation Xers and Millennials. Each of these generations has its own unique characteristics, which marketers must be aware of when developing their … <a href="https://www.odysseynewmedia.com/2022/11/16/what-is-generational-marketing-and-how-it-can-help-your-seo-strategy/">Continued</a>

The New Age of Twitter
After what can certainly be described as a turbulent few months for the platform – with the changing of ownership seemingly being complete, subsequently falling through, but still happening regardless – Elon Musk’s takeover of Twitter is finally complete. As tends to frequently be the case when everyone’s favourite billionaire (and internet personality?) gets involved, … <a href="https://www.odysseynewmedia.com/2022/11/01/the-new-age-of-twitter/">Continued</a>

Making the Most of Black Friday & Cyber Monday – For Businesses
With November rolling around, the windup to Christmas is beginning; but before we get to enjoy the peace and quiet of the festive period, we first must face the chaos of Black Friday and Cyber Monday. In 2021, the UK public spent 9.42 billion pounds across the Black Friday weekend, a value that has steadily … <a href="https://www.odysseynewmedia.com/2022/11/01/making-the-most-of-black-friday-cyber-monday-for-businesses/">Continued</a>
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