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Month: June 2024

Posted On 14 June, 2024 by Tom Perks
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Euro 2024 Means Huge Digital Marketing Opportunities

The Euro 2024 tournament is not just a feast for football fans; it&#8217;s a goldmine for independent retailers, pubs, and hospitality venues. With an estimated £2.75 billion retail boom on the horizon, the summer months are shaping up to be a game-changer for the UK economy. By leveraging social media and paid ads, businesses can &hellip; <a href="https://www.odysseynewmedia.com/2024/06/14/euro-2024-means-huge-digital-marketing-opportunities/">Continued</a>

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Posted On 13 June, 2024 by Tom Perks
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Are Backlinks Still Crucial for SEO Success?

Once upon a time, backlinks were highly regarded as the most influential factor in boosting search engine rankings. However, in recent times, Google has officially stated that backlinks are no longer the crucial factor of SEO and ranking success. This has led to questions regarding their relevance in the current landscape of search engine optimisation. &hellip; <a href="https://www.odysseynewmedia.com/2024/06/13/are-backlinks-still-crucial-for-seo-success/">Continued</a>

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Posted On 13 June, 2024 by Tom Perks
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Google AI Overviews Criticised for Providing Harmful &amp; Wrong Answers

With the rapid integration of artificial intelligence in everyday technology, it’s easy to forget that not all advancements are foolproof. A striking example is Google&#8217;s AI Overviews in search, which has been under fire for delivering misleading, incorrect, and even dangerous responses to user queries. For those who may not know, Google’s AI Overviews is &hellip; <a href="https://www.odysseynewmedia.com/2024/06/13/google-ai-overviews-criticised-for-providing-harmful-wrong-answers/">Continued</a>

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Posted On 06 June, 2024 by Hannah Jones
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Leak Reveals Inner Workings of Google Ranking Algorithm

Understanding the mechanics behind Google&#8217;s ranking algorithm can be the difference between online obscurity and front-page visibility for businesses and digital marketers. The elusive algorithm has long been a moving target, with occasional glimpses into its intricate workings revealed through official statements and the SEO community&#8217;s relentless sleuthing. However, a recent information leak has shone &hellip; <a href="https://www.odysseynewmedia.com/2024/06/06/leak-reveals-inner-workings-of-google-ranking-algorithm/">Continued</a>

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