June 2024 - Odyssey New Media

Euro 2024 Means Huge Digital Marketing Opportunities

Tom Perks June 14, 2024

The Euro 2024 tournament is not just a feast for football fans; it’s a goldmine for independent retailers, pubs, and hospitality venues. With an estimated £2.75 billion retail boom on…

Are Backlinks Still Crucial for SEO Success?

Tom Perks June 13, 2024

Once upon a time, backlinks were highly regarded as the most influential factor in boosting search engine rankings. However, in recent times, Google has officially stated that backlinks are no…

Google AI Overviews Criticised for Providing Harmful & Wrong Answers

Tom Perks June 13, 2024

With the rapid integration of artificial intelligence in everyday technology, it’s easy to forget that not all advancements are foolproof. A striking example is Google’s AI Overviews in search, which…

Leak Reveals Inner Workings of Google Ranking Algorithm

Hannah Jones June 6, 2024

Understanding the mechanics behind Google’s ranking algorithm can be the difference between online obscurity and front-page visibility for businesses and digital marketers. The elusive algorithm has long been a moving…

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Blog

Euro 2024 Means Huge Digital Marketing Opportunities

Are Backlinks Still Crucial for SEO Success?

Google AI Overviews Criticised for Providing Harmful & Wrong Answers

Leak Reveals Inner Workings of Google Ranking Algorithm

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