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Google Analytics Adds AI Assistant As Default Channel Group

Hannah Jones May 15, 2026

Google Analytics 4 (GA4) has introduced a significant update to how it tracks and reports incoming traffic, specifically addressing the rise of generative AI. Historically, traffic originating from AI chatbots…

Changes To Google Ads Budget Pacing For Ad Scheduling

Hannah Jones April 22, 2026

While Google Ads is designed for precision, external technical glitches with payment processors can occasionally lead to unexpected account activity. Recently, some advertisers may have noticed charges that exceeded their…

Google Rolls Out New Performance Max Updates After Successful Beta Testing

Hannah Jones February 11, 2025

After successful beta testing, Google has recently unveiled a set of updates to its popular Performance Max (PMax) campaigns. These enhancements give advertisers greater control, insights, and tools to maximise…

June 2017 – Perfect your Ads for Last-Minute Travel – Digital Marketing Tips & Insights

Rob Stoubos June 7, 2017

Perfect your Ads for Last-Minute Travel Once June finally arrives, many people consider a last-minute holiday or weekend break before the season is over. In order to book their holiday,…

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Odyssey New Media ® are a leading digital agency based in Birmingham, West Midlands, UK. With our many years of experience we know how to tailor a whole range of digital services to help businesses increase their traffic, revenue, and achieve good return on their development and marketing spend.

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Blog

Google Analytics Adds AI Assistant As Default Channel Group

Changes To Google Ads Budget Pacing For Ad Scheduling

Google Rolls Out New Performance Max Updates After Successful Beta Testing

June 2017 – Perfect your Ads for Last-Minute Travel – Digital Marketing Tips & Insights

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