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Meta’s Ad-Free Subscriptions and the Impact on Social Media Marketing in Europe

Tom Perks April 4, 2025

In a significant shift for the social media landscape, last November Meta announced that they were introducing a paid subscription model for Facebook and Instagram users in Europe. This new…

Meta Launches Testing for Community Notes on their Facebook, Instagram and Threads Platforms

Tom Perks March 26, 2025

Meta has officially started testing its new Community Notes feature across Facebook, Instagram, and Threads in the United States, marking a shift away from their previous third-party fact-checking program. This…

A banner of The Decrease In Reach Across All Social Media Platforms.

The Decrease In Reach Across All Social Media Platforms 2023

Tom Perks July 20, 2023

In the evolving digital landscape, social media has emerged as a dominant platform for businesses to connect with their audience and boost brand visibility. However, recent data indicates an interesting…

What is Instagram’s New Social Media Platform Threads?

Tom Perks July 6, 2023

If you are an avid user of Instagram, chances are you have heard about Threads – the company’s latest venture into a standalone messaging app. Much like other chat and…

Instagram User and Algorithm Updates

Tom Perks July 6, 2023

As Instagram continues to evolve with regular updates, the fundamental nature of the platform changes in subtle and unexpected ways. As a result, you may wonder what changes will impact…

How Instagram Shop Can Benefit Your Ecommerce Business

Hannah Jones November 11, 2021

Instagram is one of the biggest social media outlets on the globe with over 1.386 billion active users! Due to this, the social networking powerhouse is one of the best…

Banner Showing How does the Instagram Algorithm Work?

How does Instagram’s Algorithm Actually Work?

Martin Bracinik June 18, 2021

Since its launch in 2010 Instagram has quickly become an integral part of our day-to-day lives. Everything from catching up with old friends to keeping up with the latest news…

How To Use Instagram As Part Of Your Marketing Strategy

Hannah Jones February 26, 2021

Since 2010, Instagram has seen exponential growth and now has more than one billion monthly active users. Here are some interesting stats on Instagram: The average post on Instagram contains 10.7 hashtags. 71%…

A hand holding a smart phone with icons showing the Social Networks apps

Tips on How to Improve Social Media Strategy

Rob Stoubos June 26, 2020

Every Digital Marketer’s dream is to achieve high levels of viral success, obtaining mass engagement and followers on your social media channels. How do you create compelling content that your…

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Odyssey New Media ® are a leading digital agency based in Birmingham, West Midlands, UK. With our many years of experience we know how to tailor a whole range of digital services to help businesses increase their traffic, revenue, and achieve good return on their development and marketing spend.

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Blog

Meta’s Ad-Free Subscriptions and the Impact on Social Media Marketing in Europe

Meta Launches Testing for Community Notes on their Facebook, Instagram and Threads Platforms

The Decrease In Reach Across All Social Media Platforms 2023

What is Instagram’s New Social Media Platform Threads?

Instagram User and Algorithm Updates

How Instagram Shop Can Benefit Your Ecommerce Business

How does Instagram’s Algorithm Actually Work?

How To Use Instagram As Part Of Your Marketing Strategy

Tips on How to Improve Social Media Strategy

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