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Category: Content Marketing

Posted On 16 February, 2023 by Hannah Jones
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The Importance Of Branding In Marketing

Branding is a powerful tool in marketing, as it allows companies to break through the noise and stand out amongst their competitors. It enables them to create an identity that resonates with their target audience and build lasting relationships with customers. A strong brand can open new opportunities for a business by creating trust and &hellip; <a href="https://www.odysseynewmedia.com/2023/02/16/the-importance-of-branding-in-marketing/">Continued</a>

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Posted On 27 January, 2023 by Tom Perks
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The Basics of Affiliate Marketing

Are you interested in learning about affiliate marketing? Affiliate marketing is one of the easiest digital marketing strategies to understand and implement, meaning it is a great way for those new to online business or even experienced entrepreneurs to make money from their website. In this blog post, we will go over some of the &hellip; <a href="https://www.odysseynewmedia.com/2023/01/27/the-basics-of-affiliate-marketing/">Continued</a>

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Posted On 07 October, 2022 by Hannah Jones
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The Value of Cause Marketing

When it comes to marketing, businesses have a wide range of different options available to them. One option that has become increasingly popular in recent years is cause marketing. Cause marketing is a type of marketing that involves partnering with a non-profit organization or another cause-related group to promote both the business and the cause. &hellip; <a href="https://www.odysseynewmedia.com/2022/10/07/the-value-of-cause-marketing/">Continued</a>

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Posted On 29 October, 2021 by Hannah Jones
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Common Content Marketing Mistakes to Avoid

At Odyssey we understand that content marketing is by no means an easy job. There are many factors that you must keep on top of in order for your company to reap the benefits of content marketing and along this path you may encounter and end up making a few common marketing mistakes. These mistakes &hellip; <a href="https://www.odysseynewmedia.com/2021/10/29/common-content-marketing-mistakes-to-avoid/">Continued</a>

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Posted On 03 August, 2021 by Martin Bracinik
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Using Video Marketing to Increase Engagement with Blog Posts

The medium of Blogging has undergone a revolution in recent years with 77% of internet users confirming that they read blogs. The expansive audience that this generates serves as a prime target for businesses looking to expand their reach and consumer base with companies that blog getting 97% more links to their website, leading to &hellip; <a href="https://www.odysseynewmedia.com/2021/08/03/using-video-marketing-to-increase-engagement-with-blog-posts/">Continued</a>

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Posted On 28 July, 2021 by Martin Bracinik
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Emotional Hooks That Will Make Your Content Much More Engaging

The average person spends 144 minutes on social media every day, in that time they expose themselves to thousands of posts from a sector originating from a range of content creators. So, why is it that only a miniature fraction of these posts get any interaction or are memorable enough to stick in your brain &hellip; <a href="https://www.odysseynewmedia.com/2021/07/28/emotional-hooks-that-will-make-your-content-much-more-engaging/">Continued</a>

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Posted On 07 July, 2020 by Rob Stoubos
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The Best Ways to Drive Traffic to your Website

Any Digital Marketers dream is to get more traffic to theirs or their client’s website, therefore increasing the conversion rate leading to sales. Many business’ want more visitors to their website; however, they aren’t sure how to go about it. Here is a guide on how to drive more traffic to your website and get &hellip; <a href="https://www.odysseynewmedia.com/2020/08/07/the-best-ways-to-drive-traffic-to-your-website/">Continued</a>

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Posted On 14 June, 2020 by Alex Huynh
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Why Is Content So Important For SEO?

When it comes to SEO, one of the major factors that can have an effect on your rankings is how ‘good’ your content is. You’ve probably heard this a lot already, but “content is king” and that is very true in the SEO space. Without high-quality content on your website, even if you invest in &hellip; <a href="https://www.odysseynewmedia.com/2020/08/14/why-is-content-so-important-for-seo/">Continued</a>

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Posted On 26 September, 2016 by Rob Stoubos
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How to Write Great Web Content for Your Business

Writing great web content for your business is one the most important things that you can do. The content that you write is an ambassador for your business and if you don’t create error-free and engaging content, then your website visitors will not trust your business. Your competitors know this too, as demonstrated by the &hellip; <a href="https://www.odysseynewmedia.com/2016/09/26/how-to-write-great-web-content-for-your-business/">Continued</a>

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