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Month: August 2025

Posted On 18 August, 2025 by Hannah Jones
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The Rise of Generative AI: A New Era for SEO

Generative artificial intelligence (AI) has sparked many conversations, with some predicting the demise of Search Engine Optimisation (SEO). However, instead of being a threat, generative AI is opening up new and exciting avenues for SEO professionals. The landscape is shifting, and to stay ahead, content must be built for both humans and AI systems. Content &hellip; <a href="https://www.odysseynewmedia.com/2025/08/18/the-rise-of-generative-ai-a-new-era-for-seo/">Continued</a>

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Posted On 07 August, 2025 by Hannah Jones
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How Unique Image Landing Pages Can Boost Your Search Visibility

Google has confirmed that giving each significant image on your website its unique landing page can be a powerful strategy for improving its visibility in image search. This advice comes directly from Google&#8217;s Search Advocates, John Mueller and Martin Splitt, during their &#8220;Search Off the Record&#8221; podcast, where they delved into common SEO challenges faced &hellip; <a href="https://www.odysseynewmedia.com/2025/08/07/how-unique-image-landing-pages-can-boost-your-search-visibility/">Continued</a>

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Posted On 01 August, 2025 by Hannah Jones
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Google&#8217;s New Reporting On Search Partner Network

Google has finally given advertisers what they have been asking for years: visibility into the performance of the Search Partner Network. This quiet but monumental change, which rolled out in August 2025, allows businesses to see exactly where their ads are appearing outside of Google&#8217;s search results. Previously, advertisers had to choose between being included &hellip; <a href="https://www.odysseynewmedia.com/2025/08/01/googles-new-reporting-on-search-partner-network/">Continued</a>

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