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Month: September 2025

Posted On 18 September, 2025 by Tom Perks
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AI vs Organic Search: Why Organic Still Drives More Traffic

The rise of AI-powered search platforms has been a major topic among digital marketers. With rapid, triple-digit growth month-over-month, many have felt the pressure to pivot their strategies towards these new technologies. However, a closer look at the data reveals a surprising truth: the hype doesn&#8217;t yet match the reality of referral traffic. Despite its &hellip; <a href="https://www.odysseynewmedia.com/2025/09/18/ai-vs-organic-search-why-organic-still-drives-more-traffic/">Continued</a>

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Posted On 12 September, 2025 by Tom Perks
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Google&#8217;s August 2025 Spam Update

Google has once again set the SEO community abuzz with the release of its August 2025 Spam Update. Announced on August 26, this update is designed to refine search quality by targeting websites that violate Google&#8217;s established spam policies. While veteran webmasters are familiar with these periodic adjustments, each new update brings a wave of &hellip; <a href="https://www.odysseynewmedia.com/2025/09/18/googles-august-2025-spam-update/">Continued</a>

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