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Month: October 2025

Posted On 28 October, 2025 by Tom Perks
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How to Get Your eCommerce Business Black Friday Ready

Black Friday can feel like the World Cup for eCommerce businesses. It&#8217;s a day of massive traffic, huge sales potential, and intense competition. Success doesn&#8217;t happen by accident, it’s the result of careful planning and strategic execution that starts before the first customer clicks &#8220;add to basket.&#8221; This guide will walk you through how to &hellip; <a href="https://www.odysseynewmedia.com/2025/10/28/how-to-get-your-ecommerce-business-black-friday-ready/">Continued</a>

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Posted On 15 October, 2025 by Hannah Jones
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Google&#8217;s Eases Rules For Prescription Drug Advertising

Google is introducing a major policy overhaul for prescription drug advertising on Google Ads, requiring advertisers to obtain certification to target related keywords. This marks a significant shift for healthcare and legal marketers. The update was initially noticed by Higman after he shared a letter from Google he received on LinkedIn, as seen below in &hellip; <a href="https://www.odysseynewmedia.com/2025/10/15/googles-new-certification-for-prescription-drug-advertising/">Continued</a>

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Posted On 08 October, 2025 by Hannah Jones
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Could ChatGPT Have A Checkout Feature?

The traditional customer journey is always changing. For years, digital marketing experts have said that the AIDA (Awareness, Interest, Desire, Action) model optimises for clicks, website traffic, and a multi-step checkout process. Yet, with the rise of conversational artificial intelligence, particularly models like ChatGPT, a concept is emerging that threatens to collapse this entire structure: &hellip; <a href="https://www.odysseynewmedia.com/2025/10/08/chatgpts-instant-checkout-and-what-marketers-can-do-about-it/">Continued</a>

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Posted On 01 October, 2025 by Hannah Jones
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The Importance Of Social Media Marketing

In the modern commercial landscape, social media is no longer just a digital playground; it is the cornerstone of a successful business strategy. From global corporations to local start-ups, a strong, active social media presence is the critical engine driving brand discovery, customer engagement, and, ultimately, revenue. If you’re still questioning the investment in social &hellip; <a href="https://www.odysseynewmedia.com/2025/10/01/the-importance-of-social-media-marketing/">Continued</a>

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