Posted On 13 January, 2026
by Tom Perks
The Universal Commerce Protocol (UCP): How Google Is Building The Future Of AI-Powered Shopping
The ecommerce industry is on the edge of a major structural shift. Just this week, Google has announced the Universal Commerce Protocol (UCP), a new open standard designed to allow AI agents to discover products, interact with merchants, and complete purchases on a user’s behalf. Rather than simply helping users search for products, AI systems … <a href="https://www.odysseynewmedia.com/2026/01/13/the-universal-commerce-protocol-ucp-how-google-is-building-the-future-of-ai-powered-shopping/">Continued</a>
