Odyssey New Media Blog - Page 23 of 24 - SEO, PPC, Social & More

How to improve Ad Spend Efficiency with Remarketing Lists for Search Ads

Rob Stoubos September 19, 2016

Your business can go beyond keywords and save money with AdWords and Remarketing Lists for Search Ads (RLSAs). RLSAs where first introduced in the summer of 2013, but even today,…

How to Monitor Clicks & Impressions with Property Sets in Google’s Search Console

Rob Stoubos September 7, 2016

Analysing the performance of individual websites is straightforward enough, but for most business owners, the picture becomes less clear when multiple websites are in use. The solution to grasping…

September 2016 – Christmas Prep Digital Marketing Tips & Insights

Rob Stoubos September 7, 2016

September – Get in First this Christmas People love looking forward to Christmas, in fact, 40% of shoppers start their Christmas research as early as the end of October. The…

How Businesses Can Benefit from the Rise of Video Ads on Social Media

Rob Stoubos September 5, 2016

Businesses can benefit from the rise of video ads on social networks and this should form part of any social marketing strategy that is put in place during 2016. Ignoring…

How Facebook’s News Feed Algorithm Update will affect your Business

Rob Stoubos August 26, 2016

For many businesses, content creators and publishers, Facebook’s News Feed is a powerful tool and this isn’t surprising when we consider that Facebook has 1.13 billion monthly active users. The…

Accelerated Mobile Pages to appear in Google SERPs

Rob Stoubos August 24, 2016

In response to slow loading webpages that cause mobile phone users to abandon viewing them before they load in, Google is about to show Accelerated Mobile Pages (AMPs) on its…

5 Google Ranking Factors you shouldn’t overlook in 2016

Rob Stoubos August 19, 2016

With 3.5 billion Google searches made everyday, it is more important than ever to understand the Google Ranking Factors that affect the position of your website, in search results. The…

The Future Of Facebook

Rob Stoubos August 17, 2016

Facebook is already big but for businesses Facebook is set to be bigger and may possibly compete with Google, in the near future. Facebook has a clear goal to connect…

Facebook Launches New Facebook Pages Layouts for 2016

Rob Stoubos August 4, 2016

It had to happen sometime! Facebook have begun rolling out a new layout for Facebook Pages in 2016. We first noticed the changes last week on a client’s page layout;…

How SSL Certificates and Dedicated IP Addresses Affect SEO

Rob Stoubos July 29, 2016

Two elements that can affect the SEO of online businesses are SSL Certificates and Dedicated IP addresses. Here we take a look at how these interwoven elements could help your…

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Blog

How to improve Ad Spend Efficiency with Remarketing Lists for Search Ads

How to Monitor Clicks & Impressions with Property Sets in Google’s Search Console

September 2016 – Christmas Prep Digital Marketing Tips & Insights

How Businesses Can Benefit from the Rise of Video Ads on Social Media

How Facebook’s News Feed Algorithm Update will affect your Business

Accelerated Mobile Pages to appear in Google SERPs

5 Google Ranking Factors you shouldn’t overlook in 2016

The Future Of Facebook

Facebook Launches New Facebook Pages Layouts for 2016

How SSL Certificates and Dedicated IP Addresses Affect SEO

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