Odyssey New Media Blog - Page 3 of 24 - SEO, PPC, Social & More

Could ChatGPT Have A Checkout Feature?

Hannah Jones October 8, 2025

The traditional customer journey is always changing. For years, digital marketing experts have said that the AIDA (Awareness, Interest, Desire, Action) model optimises for clicks, website traffic, and a multi-step…

The Importance Of Social Media Marketing

Hannah Jones October 1, 2025

In the modern commercial landscape, social media is no longer just a digital playground; it is the cornerstone of a successful business strategy. From global corporations to local start-ups, a…

AI vs Organic Search: Why Organic Still Drives More Traffic

Tom Perks September 18, 2025

The rise of AI-powered search platforms has been a major topic among digital marketers. With rapid, triple-digit growth month-over-month, many have felt the pressure to pivot their strategies towards these…

Google’s August 2025 Spam Update

Tom Perks September 12, 2025

Google has once again set the SEO community abuzz with the release of its August 2025 Spam Update. Announced on August 26, this update is designed to refine search quality…

The Rise of Generative AI: A New Era for SEO

Hannah Jones August 18, 2025

Generative artificial intelligence (AI) has sparked many conversations, with some predicting the demise of Search Engine Optimisation (SEO). However, instead of being a threat, generative AI is opening up new…

How Unique Image Landing Pages Can Boost Your Search Visibility

Hannah Jones August 7, 2025

Google has confirmed that giving each significant image on your website its unique landing page can be a powerful strategy for improving its visibility in image search. This advice comes…

Google’s New Reporting On Search Partner Network

Hannah Jones August 1, 2025

Google has finally given advertisers what they have been asking for years: visibility into the performance of the Search Partner Network. This quiet but monumental change, which rolled out in…

Web Strategies For Voice Search Readiness

Hannah Jones July 14, 2025

The way people interact with the internet is constantly evolving, and one of the most significant shifts in recent years has been the rise of voice search. From asking smart…

The Importance Of A Strong Brand Identity In Digital Marketing

Hannah Jones July 8, 2025

In today’s hyper-connected world, digital marketing is no longer just an option – it’s a necessity. But simply having a website and social media profiles isn’t enough. To truly cut…

June 2025 Google Core Update – Explained

Tom Perks July 3, 2025

Google has recently launched its second Core Update of the year. On June 30th, the company announced that the update would take about 3 weeks to be fully implemented. However,…

Get in touch

Name*

Email*

Phone*

Budget

Message

Terms*

By ticking this box, I understand and accept that my personal data will be utilised for the purpose of contacting me in relation to my enquiry. Odyssey New Media may also send me interesting digital marketing and promotional newsletters or information by email and phone. See also our privacy policy.

Blog

Could ChatGPT Have A Checkout Feature?

The Importance Of Social Media Marketing

AI vs Organic Search: Why Organic Still Drives More Traffic

Google’s August 2025 Spam Update

The Rise of Generative AI: A New Era for SEO

How Unique Image Landing Pages Can Boost Your Search Visibility

Google’s New Reporting On Search Partner Network

Web Strategies For Voice Search Readiness

The Importance Of A Strong Brand Identity In Digital Marketing

June 2025 Google Core Update – Explained

Subscribe to our newsletter

Categories

Archives

Are you ready to break new ground?

Get in touch

Digital Services:

More Information:

Connect: