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Is Your Website Ready for Valentine’s Day?
Advertising
The first e-commerce goldmine of the year is the ever-popular, ever-daunting Valentine’s Day. Sources report that we could see rough spending of around 1.37 billion in the UK alone, quite a bit more than just a box of chocolates and some flowers. Whether you’re planning to celebrate or not, Valentine’s Day is a major opportunity … Continued

What is Crawling and Why Does Google Do It?
There are estimated to be 1.5 billion active websites as of 2022, to put that into perspective with the approximate global population being at just under 8 billion, roughly every 5th person has their own website. The size of the internet is nothing short of colossal and in the seconds you’ve taken to wrap your … Continued

The Impact of Low-Quality Backlinks on Your Website
Guides
SEO is a multi-faceted marketing strategy that amalgamates several techniques to grow the reach of a website thereby making it easier to find online. Whether they’re trying to sell something or not SEO is incredibly important to most websites, links especially tend to play a major part in Google’s algorithm and can hold great sway … Continued

The Psychology of Effective Marketing
Guides
Getting a user to visit your website is only the first part of the sale process, from that point the culmination of all of your content, social profiles and products come together to help the user make a decision of whether to actually go ahead with the purchase. The percentage of users who make a … Continued

Digital Marketing Trends to Keep an Eye on in 2022
Digital Tips & Insights
The year 2021 was pivotal for digital marketing, the constant looming threat of the pandemic incentivised a plethora of business owners to newly consider the potential of digital as a part of their wider marketing solution. 2021 is (fortunately) now over and as we slowly move towards the greener meadows of market and political stability, … Continued
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