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Social Media / Facebook

When Mark Zuckerberg changed the name of the organisation that oversees Facebook, Instagram, and WhatsApp, it was arguably the biggest digital marketing news of 2021. Exhibiting a movement in focus for the brand, the rename better suits the company’s visions and ethos moving forward. The brand-new vision seems to be devoted to the metaverse, which … Continued

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Odyssey New Media News

Welcoming the director of Odyssey New Media, below are some of the questions that will help you in getting to know Rob and his outlook on digital marketing. What Got You into Digital Marketing? “I originally studied a degree in Computer Science so my background wasn’t in marketing, however my very first job offer was … Continued

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Google

If you’re anything like I am, Google Maps is your designated go-to when trying to find a location, but have you ever actually wondered how reliable Google Maps is? Surely Google can’t have eclectic information on every single tiny pizza place in Birmingham and since registering a location is so easy and completely free, there … Continued

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Guides

A content development strategy is at the heart of many a marketing campaign. Google states that “the freshness of content plays a bigger role in answering queries” and what better way is there to regularly implement fresh, relevant content than by making use of a blog? Not only can they be used for fresh content, … Continued

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Social Media / Facebook

Whether you’re an ardent follower, a fan keen to keep their addiction on the down-low, or even a hater who isn’t a fan of the silly trends, it’s hard to deny the meteoric rise of TikTok. While it’s been around since 2016, it wasn’t until the 2018 merger with the ever-cringy lip-synch platform Musical.ly that … Continued

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