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Category: Artificial Intelligence

Posted On 04 December, 2025 by Tom Perks
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Introducing Odyssey LLMS: The Complete AI Control Panel for WordPress

We are thrilled to announce that Odyssey LLMS is now live on the WordPress Plugin Repository! As the web evolves, so does the way users find information. We are witnessing a paradigm shift from traditional search engines to AI-driven answers. To ensure your WordPress website remains visible and relevant in this new era, we built&nbsp;Odyssey &hellip; <a href="https://www.odysseynewmedia.com/2025/12/04/introducing-odyssey-llms-the-complete-ai-control-panel-for-wordpress/">Continued</a>

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Posted On 10 November, 2025 by Hannah Jones
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AI-Generated Content: A Guide to Leveraging Benefits and Mitigating SEO Risks

The digital landscape is undergoing a monumental shift, with projections suggesting that Artificial Intelligence could soon touch a vast majority of online content. For UK businesses and digital marketers, the question is no longer whether to use generative AI tools, but how to use them strategically to gain a competitive edge in search without compromising &hellip; <a href="https://www.odysseynewmedia.com/2025/11/10/ai-generated-content-a-guide-to-leveraging-benefits-and-mitigating-seo-risks/">Continued</a>

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Posted On 08 October, 2025 by Hannah Jones
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Could ChatGPT Have A Checkout Feature?

The traditional customer journey is always changing. For years, digital marketing experts have said that the AIDA (Awareness, Interest, Desire, Action) model optimises for clicks, website traffic, and a multi-step checkout process. Yet, with the rise of conversational artificial intelligence, particularly models like ChatGPT, a concept is emerging that threatens to collapse this entire structure: &hellip; <a href="https://www.odysseynewmedia.com/2025/10/08/chatgpts-instant-checkout-and-what-marketers-can-do-about-it/">Continued</a>

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Posted On 18 September, 2025 by Tom Perks
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AI vs Organic Search: Why Organic Still Drives More Traffic

The rise of AI-powered search platforms has been a major topic among digital marketers. With rapid, triple-digit growth month-over-month, many have felt the pressure to pivot their strategies towards these new technologies. However, a closer look at the data reveals a surprising truth: the hype doesn&#8217;t yet match the reality of referral traffic. Despite its &hellip; <a href="https://www.odysseynewmedia.com/2025/09/18/ai-vs-organic-search-why-organic-still-drives-more-traffic/">Continued</a>

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Posted On 09 May, 2025 by Tom Perks
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Meta AI Monetisation: What Advertisers Need to Know

Meta AI&#8217;s Monetisation Strategy: An Overview During Meta&#8217;s Q1 2025 earnings call, CEO Mark Zuckerberg unveiled plans to monetise the company&#8217;s AI assistant through both advertising and a premium subscription tier. The standalone Meta AI app, launched recently, allows users to interact with the chatbot and generate images directly within the app, expanding access beyond &hellip; <a href="https://www.odysseynewmedia.com/2025/05/09/meta-ai-monetisation-what-advertisers-need-to-know/">Continued</a>

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