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Category: Artificial Intelligence

Posted On 10 November, 2025 by Hannah Jones
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AI-Generated Content: A Guide to Leveraging Benefits and Mitigating SEO Risks

The digital landscape is undergoing a monumental shift, with projections suggesting that Artificial Intelligence could soon touch a vast majority of online content. For UK businesses and digital marketers, the question is no longer whether to use generative AI tools, but how to use them strategically to gain a competitive edge in search without compromising &hellip; <a href="https://www.odysseynewmedia.com/2025/11/10/ai-generated-content-a-guide-to-leveraging-benefits-and-mitigating-seo-risks/">Continued</a>

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Posted On 08 October, 2025 by Hannah Jones
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Could ChatGPT Have A Checkout Feature?

The traditional customer journey is always changing. For years, digital marketing experts have said that the AIDA (Awareness, Interest, Desire, Action) model optimises for clicks, website traffic, and a multi-step checkout process. Yet, with the rise of conversational artificial intelligence, particularly models like ChatGPT, a concept is emerging that threatens to collapse this entire structure: &hellip; <a href="https://www.odysseynewmedia.com/2025/10/08/chatgpts-instant-checkout-and-what-marketers-can-do-about-it/">Continued</a>

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Posted On 18 September, 2025 by Tom Perks
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AI vs Organic Search: Why Organic Still Drives More Traffic

The rise of AI-powered search platforms has been a major topic among digital marketers. With rapid, triple-digit growth month-over-month, many have felt the pressure to pivot their strategies towards these new technologies. However, a closer look at the data reveals a surprising truth: the hype doesn&#8217;t yet match the reality of referral traffic. Despite its &hellip; <a href="https://www.odysseynewmedia.com/2025/09/18/ai-vs-organic-search-why-organic-still-drives-more-traffic/">Continued</a>

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Posted On 09 May, 2025 by Tom Perks
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Meta AI Monetisation: What Advertisers Need to Know

Meta AI&#8217;s Monetisation Strategy: An Overview During Meta&#8217;s Q1 2025 earnings call, CEO Mark Zuckerberg unveiled plans to monetise the company&#8217;s AI assistant through both advertising and a premium subscription tier. The standalone Meta AI app, launched recently, allows users to interact with the chatbot and generate images directly within the app, expanding access beyond &hellip; <a href="https://www.odysseynewmedia.com/2025/05/09/meta-ai-monetisation-what-advertisers-need-to-know/">Continued</a>

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