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Category: SEO

Posted On 17 May, 2023 by Tom Perks
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Delving into Google Bard AI and Its Impact on SEO

In the ever-evolving world of SEO, it&#8217;s becoming increasingly important to stay up-to-date on the latest changes in technology that may affect your website’s ranking. One such change is Google’s Bard AI, which will soon significantly impact how we search for content. In this blog post, we’ll discuss what Google Bard is and the impact &hellip; <a href="https://www.odysseynewmedia.com/2023/05/17/delving-into-google-bard-ai-and-its-impact-on-seo/">Continued</a>

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Posted On 27 April, 2023 by Hannah Jones
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What Is A Backlink And How Does It Work?

Backlinks are an integral part of any online marketing campaign. They are links that point back to your website from other websites, and the more you have, the better your SEO ranking. But what exactly is a backlink? And how does it work? In this blog post, we&#8217;ll explain exactly what a backlink is and &hellip; <a href="https://www.odysseynewmedia.com/2023/04/27/what-is-a-backlink-and-how-does-it-work/">Continued</a>

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Posted On 11 April, 2023 by Hannah Jones
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The Impact of Duplicate Content on SEO

Duplicate content is an important consideration when it comes to SEO. It can greatly impact rankings, visibility, and overall performance of a website in SERPs. In this blog post, we will explain why duplicate content matters for SEO, provide examples of common issues associated with it, and suggest strategies for avoiding or mitigating its negative &hellip; <a href="https://www.odysseynewmedia.com/2023/04/11/the-impact-of-duplicate-content-on-seo/">Continued</a>

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Posted On 21 March, 2023 by Tom Perks
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Tips on Optimising Your Website Architecture for Better SEO Results

Are you a website owner and want to get better search engine results? SEO is essential to running any successful website but optimising your website architecture for SEO can be challenging. If done correctly, it can positively impact traffic and conversions. Here are some tips on optimising your website architecture for better SEO results. What &hellip; <a href="https://www.odysseynewmedia.com/2023/03/21/tips-on-optimising-your-website-architecture-for-better-seo-results/">Continued</a>

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Posted On 03 March, 2023 by Tom Perks
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How Might Ads be Hurting Your Website SEO

In a world where technology is advancing by the second, advertisements have become increasingly pervasive. Technologies such as targeted ads make them more effective than ever before and businesses are embracing this trend. Unfortunately, not everyone stops to consider whether or not these ads can be detrimental to their website&#8217;s SEO (Search Engine Optimisation). Advertising &hellip; <a href="https://www.odysseynewmedia.com/2023/03/03/how-might-ads-be-hurting-your-website-seo/">Continued</a>

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Posted On 09 February, 2023 by Hannah Jones
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What Impact Does AI Generated Content Have on SEO?

Content is a key part of SEO and one that holds pivotal sway over the performance of a site. High-quality content in king in Google’s eyes and sites that are fully padded out with relevant and well-informed text almost always see their performance boosted. However, creating content of sufficient quality is often easier said than &hellip; <a href="https://www.odysseynewmedia.com/2023/02/09/what-impact-does-ai-generated-content-have-on-seo/">Continued</a>

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Posted On 12 January, 2023 by Tom Perks
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The Importance of Reviews

As a business owner, it&#8217;s crucial to understand the impact that online reviews can have on your company. In today&#8217;s digital world, customers rely heavily on online reviews before making a purchase, and those reviews are becoming even more influential as time goes on. While some businesses might be hesitant to embrace the idea of &hellip; <a href="https://www.odysseynewmedia.com/2023/01/12/the-importance-of-reviews/">Continued</a>

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Posted On 05 January, 2023 by Tom Perks
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What to Expect from the World of SEO in 2023

The world of SEO (Search Engine Optimisation) is constantly changing, and staying ahead of the curve can be challenging. It&#8217;s hard to believe that it&#8217;s already been over a decade since the launch of Google&#8217;s first iteration of its search algorithm with this influential technology revolutionising how we find different types of content on the &hellip; <a href="https://www.odysseynewmedia.com/2023/01/05/what-to-expect-from-the-world-of-seo-in-2023/">Continued</a>

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Posted On 01 December, 2022 by Hannah Jones
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The Importance Of Keyword Research

Keyword research is an invaluable part of optimising any website for SEO. By researching and understanding the keywords used by potential customers and prospects, you can create content that will be more likely to rank in organic search results. What is Keyword Research? Keyword research is an essential part of any successful digital marketing strategy. &hellip; <a href="https://www.odysseynewmedia.com/2022/12/01/the-importance-of-keyword-research/">Continued</a>

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Posted On 24 November, 2022 by Tom Perks
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Why are Images Important to Google?

There is no denying that images play a crucial role in SEO. Not only do they help to make your content more engaging for users, but they also provide important clues for Google’s algorithm when it comes to ranking your website. In this blog post, we will take a closer look at why images are &hellip; <a href="https://www.odysseynewmedia.com/2022/11/24/why-are-images-important-to-google/">Continued</a>

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