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Category: Social Media

Posted On 12 June, 2025 by Hannah Jones
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Meta To Introduce Ads On WhatsApp

After more than a decade of remaining an ad-free haven, WhatsApp is about to change. On Monday, during the Cannes Lions International Festival of Creativity, Meta announced it will begin introducing ads within WhatsApp’s “Updates” tab—the section of the app that hosts Status and Channels and sees daily engagement from over 1.5 billion users. This &hellip; <a href="https://www.odysseynewmedia.com/2025/06/12/meta-to-introduce-ads-on-whatsapp/">Continued</a>

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Posted On 01 June, 2025 by Hannah Jones
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A Guide To LinkedIn Advertising

LinkedIn advertising is a powerful platform for B2B (business-to-business) marketers, enabling precise targeting of professional audiences through LinkedIn’s global network of over 900 million users. Whether your goal is lead generation, brand awareness, recruitment, or website traffic, LinkedIn offers unique tools and ad formats tailored to drive business results. What Is LinkedIn Advertising? LinkedIn advertising &hellip; <a href="https://www.odysseynewmedia.com/2025/06/01/a-guide-to-linkedin-advertising/">Continued</a>

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Posted On 09 May, 2025 by Tom Perks
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Meta AI Monetisation: What Advertisers Need to Know

Meta AI&#8217;s Monetisation Strategy: An Overview During Meta&#8217;s Q1 2025 earnings call, CEO Mark Zuckerberg unveiled plans to monetise the company&#8217;s AI assistant through both advertising and a premium subscription tier. The standalone Meta AI app, launched recently, allows users to interact with the chatbot and generate images directly within the app, expanding access beyond &hellip; <a href="https://www.odysseynewmedia.com/2025/05/09/meta-ai-monetisation-what-advertisers-need-to-know/">Continued</a>

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Posted On 04 April, 2025 by Tom Perks
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Meta’s Ad-Free Subscriptions and the Impact on Social Media Marketing in Europe

In a significant shift for the social media landscape, last November Meta announced that they were introducing a paid subscription model for Facebook and Instagram users in Europe. This new offering allows users to enjoy an ad-free experience across both platforms, marking a pivotal moment that could influence the future of social media marketing. The &hellip; <a href="https://www.odysseynewmedia.com/2025/04/04/metas-ad-free-subscriptions-and-the-impact-on-social-media-marketing-in-europe/">Continued</a>

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Posted On 26 March, 2025 by Tom Perks
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Meta Launches Testing for Community Notes on their Facebook, Instagram and Threads Platforms

Meta has officially started testing its new Community Notes feature across Facebook, Instagram, and Threads in the United States, marking a shift away from their previous third-party fact-checking program. This initiative, inspired by the Community Notes system on X (formerly Twitter), aims to create a more scalable, inclusive, and unbiased approach to providing context to &hellip; <a href="https://www.odysseynewmedia.com/2025/03/26/meta-launches-testing-for-community-notes-on-their-facebook-instagram-and-threads-platforms/">Continued</a>

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Posted On 06 March, 2025 by Hannah Jones
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How TikTok Can Enhance Your Digital Strategy

In today’s fast-paced digital landscape, businesses must adapt to new platforms and trends to stay relevant and engage their audiences effectively. One of the most dynamic platforms to emerge in recent years is TikTok. With its short-form video content and an algorithm that promotes creativity, TikTok offers unique opportunities for brands to connect with users &hellip; <a href="https://www.odysseynewmedia.com/2025/03/06/how-tiktok-can-enhance-your-digital-strategy/">Continued</a>

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Posted On 03 October, 2024 by Hannah Jones
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New Features That Are Coming To YouTube

YouTube, a global powerhouse in online video content, continues to evolve, delighting creators and viewers alike. With many new features poised to roll out, there is much to anticipate for those who spend their time scrolling through videos, engaging with content, or seeking inspiration for their creative pursuits. This blog post will guide you through &hellip; <a href="https://www.odysseynewmedia.com/2024/10/03/new-features-that-are-coming-to-youtube/">Continued</a>

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Posted On 30 July, 2024 by Hannah Jones
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How To Tailor Your Social Posts For Product Search

In today&#8217;s digital age, social media has become a powerhouse for product discovery. From Instagram to TikTok, these platforms are where consumers find the latest trends and must-have items. But how can businesses leverage this to their advantage? This blog post will guide you through tailoring your social media posts to enhance product search visibility, &hellip; <a href="https://www.odysseynewmedia.com/2024/07/30/how-to-tailor-your-social-posts-for-product-search/">Continued</a>

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Posted On 19 July, 2024 by Hannah Jones
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How Social Media Algorithms Affect Your Marketing Strategy

Understanding social media algorithms has never been more critical in the constantly evolving digital marketing world. These unseen systems dictate what users see on their feeds, significantly impacting your organic reach and engagement. But fear not! This blog post will demystify social media algorithms and show you how to optimise your content to align with &hellip; <a href="https://www.odysseynewmedia.com/2024/07/19/how-social-media-algorithms-affect-your-marketing-strategy/">Continued</a>

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Posted On 15 May, 2024 by Tom Perks
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How to Come Up with a Social Media Strategy

In the fast-paced world of social media, it can be overwhelming for businesses to stand out and reach their target audience. With the constant evolution and emerging trends to keep up with, having a well-planned social media strategy is essential for success. But where do you begin? With so many factors to consider, it&#8217;s easy &hellip; <a href="https://www.odysseynewmedia.com/2024/05/15/how-to-come-up-with-a-social-media-strategy/">Continued</a>

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