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Category: Facebook

Posted On 09 May, 2025 by Tom Perks
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Meta AI Monetisation: What Advertisers Need to Know

Meta AI&#8217;s Monetisation Strategy: An Overview During Meta&#8217;s Q1 2025 earnings call, CEO Mark Zuckerberg unveiled plans to monetise the company&#8217;s AI assistant through both advertising and a premium subscription tier. The standalone Meta AI app, launched recently, allows users to interact with the chatbot and generate images directly within the app, expanding access beyond &hellip; <a href="https://www.odysseynewmedia.com/2025/05/09/meta-ai-monetisation-what-advertisers-need-to-know/">Continued</a>

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Posted On 04 April, 2025 by Tom Perks
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Meta’s Ad-Free Subscriptions and the Impact on Social Media Marketing in Europe

In a significant shift for the social media landscape, last November Meta announced that they were introducing a paid subscription model for Facebook and Instagram users in Europe. This new offering allows users to enjoy an ad-free experience across both platforms, marking a pivotal moment that could influence the future of social media marketing. The &hellip; <a href="https://www.odysseynewmedia.com/2025/04/04/metas-ad-free-subscriptions-and-the-impact-on-social-media-marketing-in-europe/">Continued</a>

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Posted On 26 March, 2025 by Tom Perks
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Meta Launches Testing for Community Notes on their Facebook, Instagram and Threads Platforms

Meta has officially started testing its new Community Notes feature across Facebook, Instagram, and Threads in the United States, marking a shift away from their previous third-party fact-checking program. This initiative, inspired by the Community Notes system on X (formerly Twitter), aims to create a more scalable, inclusive, and unbiased approach to providing context to &hellip; <a href="https://www.odysseynewmedia.com/2025/03/26/meta-launches-testing-for-community-notes-on-their-facebook-instagram-and-threads-platforms/">Continued</a>

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Posted On 20 July, 2023 by Tom Perks
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The Decrease In Reach Across All Social Media Platforms 2023

In the evolving digital landscape, social media has emerged as a dominant platform for businesses to connect with their audience and boost brand visibility. However, recent data indicates an interesting trend &#8211; a gradual decline in social media reach across all major platforms. In this blog post, we’ll discuss what reach is and the decrease &hellip; <a href="https://www.odysseynewmedia.com/2023/07/20/the-decrease-in-reach-across-all-social-media-platforms-2023/">Continued</a>

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Posted On 08 April, 2022 by Rob Stoubos
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Will Facebook Ads be Impacted by Meta?

When Mark Zuckerberg changed the name of the organisation that oversees Facebook, Instagram, and WhatsApp, it was arguably the biggest digital marketing news of 2021. Exhibiting a movement in focus for the brand, the rename better suits the company’s visions and ethos moving forward. The brand-new vision seems to be devoted to the metaverse, which &hellip; <a href="https://www.odysseynewmedia.com/2022/04/08/will-facebook-ads-be-impacted-by-meta/">Continued</a>

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Posted On 03 March, 2022 by Martin Bracinik
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Facebook Reels, The Competitor to TikTok?

Whether you’re an ardent follower, a fan keen to keep their addiction on the down-low, or even a hater who isn’t a fan of the silly trends, it&#8217;s hard to deny the meteoric rise of TikTok. While it’s been around since 2016, it wasn’t until the 2018 merger with the ever-cringy lip-synch platform Musical.ly that &hellip; <a href="https://www.odysseynewmedia.com/2022/03/03/facebook-reels-the-competitor-to-tiktok/">Continued</a>

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Posted On 05 January, 2022 by Hannah Jones
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Changes to Facebook Ad Targeting in Early 2022

One of the most frequently covered subjects of 2021 was the nature of Facebook’s ad targeting with many users considering them downright intrusive. In order to try and mitigate the fallout caused by an unhappy consumer base Facebook and its umbrella corporation Meta is looking to implement some changes in early January that will endeavour &hellip; <a href="https://www.odysseynewmedia.com/2022/01/05/changes-to-facebook-ad-targeting-in-early-2022/">Continued</a>

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Posted On 11 August, 2021 by Hannah Jones
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Top Facebook Video Tips to Boost Your Engagement

Facebook is the undisputed champion amidst the plethora of mainstream social media platforms, the opposition in the form of Instagram, Twitter, Snapchat, etc are strong but fall short of a 59% reach amongst all social media users. In light of its unyielding rise, many corporations have looked to incorporate Facebook and Facebook Video Marketing into &hellip; <a href="https://www.odysseynewmedia.com/2021/08/11/top-facebook-video-tips-to-boost-your-engagement/">Continued</a>

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Posted On 20 July, 2021 by Hannah Jones
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Facebook Algorithm 2021: How Can It Help Your Online Reach

Facebook is one of the most popular social media outlets to ever exist. With over 2.8 billion active users in 2021, it is vital that you use its algorithm to increase your online reach. If you can grasp an idea of how it works, then this will be hugely beneficial for your social media presence &hellip; <a href="https://www.odysseynewmedia.com/2021/07/20/facebook-algorithm-2021-how-can-it-help-your-online-reach/">Continued</a>

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Posted On 26 June, 2020 by Rob Stoubos
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Tips on How to Improve Social Media Strategy

Every Digital Marketer’s dream is to achieve high levels of viral success, obtaining mass engagement and followers on your social media channels. How do you create compelling content that your followers will engage with? In this blog post, we will go through five expert tips that will help you with your own channels. &nbsp; Lead &hellip; <a href="https://www.odysseynewmedia.com/2020/08/14/tips-on-how-to-improve-social-media-strategy/">Continued</a>

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