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How Might Ads be Hurting Your Website SEO
SEO
In a world where technology is advancing by the second, advertisements have become increasingly pervasive. Technologies such as targeted ads make them more effective than ever before and businesses are embracing this trend. Unfortunately, not everyone stops to consider whether or not these ads can be detrimental to their website’s SEO (Search Engine Optimisation). Advertising … Continued

How does YouTube Rank Videos?
Social Media / YouTube
Do you want to put your videos ahead of the competition on YouTube? To help improve their chances of being seen, ranking is critical. But how does YouTube decide where a video should appear in its search results and suggested video lists? In this blog post, we’ll be exploring the inner workings of the YouTube … Continued

The Importance Of Branding In Marketing
Content Marketing
Branding is a powerful tool in marketing, as it allows companies to break through the noise and stand out amongst their competitors. It enables them to create an identity that resonates with their target audience and build lasting relationships with customers. A strong brand can open new opportunities for a business by creating trust and … Continued

What Impact Does AI Generated Content Have on SEO?
SEO / SEO Content Writing
Content is a key part of SEO and one that holds pivotal sway over the performance of a site. High-quality content in king in Google’s eyes and sites that are fully padded out with relevant and well-informed text almost always see their performance boosted. However, creating content of sufficient quality is often easier said than … Continued

Google Analytics 4 – What You Need to Know Before Making the Switch
July 31st 2023 – This is the date from which the industry standard GA3 platform will stop collecting data. If you’re not sure what GA3 is, it’s pretty much a platform that collect and stores data regarding the various facets of a website and offers them up in an easily digestible dashboard allowing for interpretation … Continued
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