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Social Media

In the modern commercial landscape, social media is no longer just a digital playground; it is the cornerstone of a successful business strategy. From global corporations to local start-ups, a strong, active social media presence is the critical engine driving brand discovery, customer engagement, and, ultimately, revenue. If you’re still questioning the investment in social … Continued

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Artificial Intelligence

The rise of AI-powered search platforms has been a major topic among digital marketers. With rapid, triple-digit growth month-over-month, many have felt the pressure to pivot their strategies towards these new technologies. However, a closer look at the data reveals a surprising truth: the hype doesn’t yet match the reality of referral traffic. Despite its … Continued

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Google / Google Algorithm Updates

Google has once again set the SEO community abuzz with the release of its August 2025 Spam Update. Announced on August 26, this update is designed to refine search quality by targeting websites that violate Google’s established spam policies. While veteran webmasters are familiar with these periodic adjustments, each new update brings a wave of … Continued

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SEO

Generative artificial intelligence (AI) has sparked many conversations, with some predicting the demise of Search Engine Optimisation (SEO). However, instead of being a threat, generative AI is opening up new and exciting avenues for SEO professionals. The landscape is shifting, and to stay ahead, content must be built for both humans and AI systems. Content … Continued

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Image

Google has confirmed that giving each significant image on your website its unique landing page can be a powerful strategy for improving its visibility in image search. This advice comes directly from Google’s Search Advocates, John Mueller and Martin Splitt, during their “Search Off the Record” podcast, where they delved into common SEO challenges faced … Continued

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