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Artificial Intelligence

The traditional customer journey is always changing. For years, digital marketing experts have said that the AIDA (Awareness, Interest, Desire, Action) model optimises for clicks, website traffic, and a multi-step checkout process. Yet, with the rise of conversational artificial intelligence, particularly models like ChatGPT, a concept is emerging that threatens to collapse this entire structure: … Continued

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Social Media

In the modern commercial landscape, social media is no longer just a digital playground; it is the cornerstone of a successful business strategy. From global corporations to local start-ups, a strong, active social media presence is the critical engine driving brand discovery, customer engagement, and, ultimately, revenue. If you’re still questioning the investment in social … Continued

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Artificial Intelligence

The rise of AI-powered search platforms has been a major topic among digital marketers. With rapid, triple-digit growth month-over-month, many have felt the pressure to pivot their strategies towards these new technologies. However, a closer look at the data reveals a surprising truth: the hype doesn’t yet match the reality of referral traffic. Despite its … Continued

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Google / Google Algorithm Updates

Google has once again set the SEO community abuzz with the release of its August 2025 Spam Update. Announced on August 26, this update is designed to refine search quality by targeting websites that violate Google’s established spam policies. While veteran webmasters are familiar with these periodic adjustments, each new update brings a wave of … Continued

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SEO

Generative artificial intelligence (AI) has sparked many conversations, with some predicting the demise of Search Engine Optimisation (SEO). However, instead of being a threat, generative AI is opening up new and exciting avenues for SEO professionals. The landscape is shifting, and to stay ahead, content must be built for both humans and AI systems. Content … Continued

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