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Social Media

LinkedIn advertising is a powerful platform for B2B (business-to-business) marketers, enabling precise targeting of professional audiences through LinkedIn’s global network of over 900 million users. Whether your goal is lead generation, brand awareness, recruitment, or website traffic, LinkedIn offers unique tools and ad formats tailored to drive business results. What Is LinkedIn Advertising? LinkedIn advertising … Continued

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Artificial Intelligence

Meta AI’s Monetisation Strategy: An Overview During Meta’s Q1 2025 earnings call, CEO Mark Zuckerberg unveiled plans to monetise the company’s AI assistant through both advertising and a premium subscription tier. The standalone Meta AI app, launched recently, allows users to interact with the chatbot and generate images directly within the app, expanding access beyond … Continued

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Advertising

Imagine pouring thousands into your website and digital marketing efforts and still feeling embarrassed by your website. Sounds familiar? You’re not alone — and it could be costing you far more than you think. A recent report from HubSpot (2025) shows that 48% of UK businesses admit they’re unhappy with their website’s performance, despite increasing … Continued

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Google

There’s been plenty of buzz lately about Google losing ground to ChatGPT and other emerging AI platforms. But when it comes to local search, I’m betting on Google to stay firmly ahead of the pack. Local search is heading toward an AI-powered future — and no one is better positioned than Google. There are millions … Continued

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Google

Fake reviews have plagued online platforms for years, undermining trust and tarnishing the credibility of legitimate businesses. On Google Maps, false five-star ratings from bots or paid reviews have painted misleading pictures of businesses, while malicious one-star reviews have unfairly damaged reputations. But that’s about to change. With the release of Google Gemini, Google is … Continued

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