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Google / Google Algorithm Updates

Google has recently launched its second Core Update of the year. On June 30th, the company announced that the update would take about 3 weeks to be fully implemented. However, the timeline may extend further depending on the complexity of the changes made during the update. What Is the June 2025 Core Update About? Google’s … Continued

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SEO

SEO (Search Engine Optimisation) is a crucial tool for enhancing website visibility, driving organic traffic, and helping businesses thrive in an increasingly digital world. For many companies, SEO represents the gateway to reaching the right customers at the right time. However, a common misconception exists that one generic SEO strategy will work for every business.  … Continued

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Social Media

After more than a decade of remaining an ad-free haven, WhatsApp is about to change. On Monday, during the Cannes Lions International Festival of Creativity, Meta announced it will begin introducing ads within WhatsApp’s “Updates” tab—the section of the app that hosts Status and Channels and sees daily engagement from over 1.5 billion users. This … Continued

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Social Media

LinkedIn advertising is a powerful platform for B2B (business-to-business) marketers, enabling precise targeting of professional audiences through LinkedIn’s global network of over 900 million users. Whether your goal is lead generation, brand awareness, recruitment, or website traffic, LinkedIn offers unique tools and ad formats tailored to drive business results. What Is LinkedIn Advertising? LinkedIn advertising … Continued

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Artificial Intelligence

Meta AI’s Monetisation Strategy: An Overview During Meta’s Q1 2025 earnings call, CEO Mark Zuckerberg unveiled plans to monetise the company’s AI assistant through both advertising and a premium subscription tier. The standalone Meta AI app, launched recently, allows users to interact with the chatbot and generate images directly within the app, expanding access beyond … Continued

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