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Google

A vital update could impact your data flow to Google Ads if you use Google Tag Manager (GTM) to manage your website tags. Starting April 10, 2025, Google is changing the order in which GTM sends data to Google Ads to improve data tracking reliability and centralise settings for features like enhanced conversions. Let’s break … Continued

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Google

When Google rolls out a new feature, the world pays attention. Their latest innovation, Circle to Search, could redefine how we interact with search functionality on mobile devices. Positioned as a clever alternative to Apple’s current search features, this tool carries the potential to reshape user experiences, bridge usability gaps, and challenge the iPhone’s long-standing … Continued

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Social Media

In today’s fast-paced digital landscape, businesses must adapt to new platforms and trends to stay relevant and engage their audiences effectively. One of the most dynamic platforms to emerge in recent years is TikTok. With its short-form video content and an algorithm that promotes creativity, TikTok offers unique opportunities for brands to connect with users … Continued

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Google

After successful beta testing, Google has recently unveiled a set of updates to its popular Performance Max (PMax) campaigns. These enhancements give advertisers greater control, insights, and tools to maximise campaign performance. With these changes, marketers are poised to unlock new levels of efficiency and growth across their marketing strategies. Here’s a breakdown of the … Continued

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Google / Google Algorithm Updates

Search engine algorithms change frequently, but not all updates carry the same weight. In particular, Google’s December 2024 Core and Spam updates have sent ripples throughout the SEO world. If you noticed shifts in your website’s rankings this month, you’re not alone.  These updates refine how Google interprets and ranks content, making it more critical … Continued

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