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Google

The Google ecosystem is one experiencing constant change as Google themselves try to find the algorithmic golden formula of search ranking and marketing favourability. Of course, web performance and tracking are intrinsically linked and by striving to stay up-to-date on the various facets of performance you give your website the best opportunity to succeed. Google … Continued

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Web Design

Are you struggling to keep website visitors engaged? One key factor for keeping your audience interested is an easy-to-navigate website. Navigating a messy and complex website can be frustrating for the user, and ultimately result in the user abandoning the site altogether. Luckily, there are several ways that you can improve the navigation of your … Continued

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SEO

Keyword research is an invaluable part of optimising any website for SEO. By researching and understanding the keywords used by potential customers and prospects, you can create content that will be more likely to rank in organic search results. What is Keyword Research? Keyword research is an essential part of any successful digital marketing strategy. … Continued

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SEO

There is no denying that images play a crucial role in SEO. Not only do they help to make your content more engaging for users, but they also provide important clues for Google’s algorithm when it comes to ranking your website. In this blog post, we will take a closer look at why images are … Continued

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SEO

Generational marketing is a term used in marketing to describe the various ways that different age groups consume and interact with products and services. The four main generational groups are Traditionalists, Baby Boomers, Generation Xers and Millennials. Each of these generations has its own unique characteristics, which marketers must be aware of when developing their … Continued

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