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Google

Google has finally given advertisers what they have been asking for years: visibility into the performance of the Search Partner Network. This quiet but monumental change, which rolled out in August 2025, allows businesses to see exactly where their ads are appearing outside of Google’s search results. Previously, advertisers had to choose between being included … Continued

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Guides

The way people interact with the internet is constantly evolving, and one of the most significant shifts in recent years has been the rise of voice search. From asking smart speakers for recipes to using voice assistants on smartphones for directions, conversational queries are becoming an integral part of our daily lives. For businesses, this … Continued

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Digital Tips & Insights

In today’s hyper-connected world, digital marketing is no longer just an option – it’s a necessity. But simply having a website and social media profiles isn’t enough. To truly cut through the noise and capture your audience’s attention, you need something more profound: a strong brand identity. Think about it. Every day, consumers are bombarded … Continued

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Google / Google Algorithm Updates

Google has recently launched its second Core Update of the year. On June 30th, the company announced that the update would take about 3 weeks to be fully implemented. However, the timeline may extend further depending on the complexity of the changes made during the update. What Is the June 2025 Core Update About? Google’s … Continued

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SEO

SEO (Search Engine Optimisation) is a crucial tool for enhancing website visibility, driving organic traffic, and helping businesses thrive in an increasingly digital world. For many companies, SEO represents the gateway to reaching the right customers at the right time. However, a common misconception exists that one generic SEO strategy will work for every business.  … Continued

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