Odyssey New Media Blog - Page 5 of 24 - SEO, PPC, Social & More

Understanding Google’s December 2024 Core & Spam Updates

Hannah Jones February 11, 2025

Search engine algorithms change frequently, but not all updates carry the same weight. In particular, Google’s December 2024 Core and Spam updates have sent ripples throughout the SEO world. If…

Mastering Black Friday For E-Commerce Success

Hannah Jones November 19, 2024

Every November, the retail world braces itself for a shopping frenzy like no other—Black Friday. For e-commerce businesses, this is a golden opportunity to boost sales and reach new customers.…

Google Brings Store Rating To Search Results In 4 New Countries

Hannah Jones November 15, 2024

On October 9th, Google made an exciting announcement regarding its store ratings feature, revealing plans to expand its availability to four additional English-speaking countries: Australia, Canada, India, and the United…

Odyssey New Media Named Among Top 3 Marketing Agencies in Birmingham

Tom Perks October 10, 2024

We are absolutely thrilled to share that Odyssey New Media has been named one of the top 3 marketing agencies in Birmingham! This recognition comes from the esteemed platform ThreeBestRated,…

New Features That Are Coming To YouTube

Hannah Jones October 3, 2024

YouTube, a global powerhouse in online video content, continues to evolve, delighting creators and viewers alike. With many new features poised to roll out, there is much to anticipate for…

6 Key Strategies for App Store Optimisation

Tom Perks September 4, 2024

App stores are packed with a wide variety of apps for every imaginable use, making it tough for your app to stand out or rise to the top. As a…

Understanding The Importance Of Analytics In Digital Marketing

Hannah Jones August 22, 2024

In today’s fast-paced digital world, marketing strategies evolve at the speed of light. Data is generated with every click, scroll, and purchase, offering invaluable insights into consumer behaviour. But how…

The Growing Trend Of Paying To Erase Online Cookies On Authoritative Websites

Hannah Jones August 15, 2024

In the digital age, surfing the internet means leaving behind a trail of digital crumbs known as cookies. These small data files play a crucial role in our online experiences,…

How Creators And Marketers Can Protect Themselves While Using AI

Hannah Jones August 8, 2024

In today’s digital age, artificial intelligence (AI) is not just a futuristic concept; it’s an essential tool for reshaping content creation and marketing strategies. If you’re a creator or marketer,…

How To Tailor Your Social Posts For Product Search

Hannah Jones July 30, 2024

In today’s digital age, social media has become a powerhouse for product discovery. From Instagram to TikTok, these platforms are where consumers find the latest trends and must-have items. But…

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Blog

Understanding Google’s December 2024 Core & Spam Updates

Mastering Black Friday For E-Commerce Success

Google Brings Store Rating To Search Results In 4 New Countries

Odyssey New Media Named Among Top 3 Marketing Agencies in Birmingham

New Features That Are Coming To YouTube

6 Key Strategies for App Store Optimisation

Understanding The Importance Of Analytics In Digital Marketing

The Growing Trend Of Paying To Erase Online Cookies On Authoritative Websites

How Creators And Marketers Can Protect Themselves While Using AI

How To Tailor Your Social Posts For Product Search

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