Odyssey New Media Blog - Page 6 of 24 - SEO, PPC, Social & More

How AI Has Revolutionised Search

Hannah Jones July 24, 2024

In a world where information is at our fingertips, how we search for it has evolved dramatically. From early keyword-based searches to sophisticated AI-powered engines, the search landscape has undergone…

How Social Media Algorithms Affect Your Marketing Strategy

Hannah Jones July 19, 2024

Understanding social media algorithms has never been more critical in the constantly evolving digital marketing world. These unseen systems dictate what users see on their feeds, significantly impacting your organic…

How To Optimise Google Business Profiles

Hannah Jones July 3, 2024

A solid online presence is crucial for any business in today’s digital age. Optimising your Google Business Profile is one of the most effective ways to enhance your visibility, especially…

Euro 2024 Means Huge Digital Marketing Opportunities

Tom Perks June 14, 2024

The Euro 2024 tournament is not just a feast for football fans; it’s a goldmine for independent retailers, pubs, and hospitality venues. With an estimated £2.75 billion retail boom on…

Are Backlinks Still Crucial for SEO Success?

Tom Perks June 13, 2024

Once upon a time, backlinks were highly regarded as the most influential factor in boosting search engine rankings. However, in recent times, Google has officially stated that backlinks are no…

Google AI Overviews Criticised for Providing Harmful & Wrong Answers

Tom Perks June 13, 2024

With the rapid integration of artificial intelligence in everyday technology, it’s easy to forget that not all advancements are foolproof. A striking example is Google’s AI Overviews in search, which…

Leak Reveals Inner Workings of Google Ranking Algorithm

Hannah Jones June 6, 2024

Understanding the mechanics behind Google’s ranking algorithm can be the difference between online obscurity and front-page visibility for businesses and digital marketers. The elusive algorithm has long been a moving…

How to Come Up with a Social Media Strategy

Tom Perks May 15, 2024

In the fast-paced world of social media, it can be overwhelming for businesses to stand out and reach their target audience. With the constant evolution and emerging trends to keep…

Summary of Google’s March 2024 Core Update

Tom Perks May 14, 2024

Google’s March 2024 Core Update has finally rolled out, finishing on April 19, 2024, after beginning its intricate process on March 5th. This update has been significant, notably changing the…

YouTube’s New Pause Ads

Tom Perks May 10, 2024

It has been reported that YouTube users are currently dissatisfied with the current state of ads on the platform. However, instead of addressing these concerns, YouTube appears to be more…

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Blog

How AI Has Revolutionised Search

How Social Media Algorithms Affect Your Marketing Strategy

How To Optimise Google Business Profiles

Euro 2024 Means Huge Digital Marketing Opportunities

Are Backlinks Still Crucial for SEO Success?

Google AI Overviews Criticised for Providing Harmful & Wrong Answers

Leak Reveals Inner Workings of Google Ranking Algorithm

How to Come Up with a Social Media Strategy

Summary of Google’s March 2024 Core Update

YouTube’s New Pause Ads

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