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Social Media

Understanding social media algorithms has never been more critical in the constantly evolving digital marketing world. These unseen systems dictate what users see on their feeds, significantly impacting your organic reach and engagement. But fear not! This blog post will demystify social media algorithms and show you how to optimise your content to align with … Continued

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Google

A solid online presence is crucial for any business in today’s digital age. Optimising your Google Business Profile is one of the most effective ways to enhance your visibility, especially for local searches. Whether a small business owner or managing a larger enterprise, mastering your Google Business Profile can drive traffic, attract customers, and boost … Continued

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Digital Tips & Insights

The Euro 2024 tournament is not just a feast for football fans; it’s a goldmine for independent retailers, pubs, and hospitality venues. With an estimated £2.75 billion retail boom on the horizon, the summer months are shaping up to be a game-changer for the UK economy. By leveraging social media and paid ads, businesses can … Continued

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SEO / Backlink Analysis

Once upon a time, backlinks were highly regarded as the most influential factor in boosting search engine rankings. However, in recent times, Google has officially stated that backlinks are no longer the crucial factor of SEO and ranking success. This has led to questions regarding their relevance in the current landscape of search engine optimisation. … Continued

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Google

With the rapid integration of artificial intelligence in everyday technology, it’s easy to forget that not all advancements are foolproof. A striking example is Google’s AI Overviews in search, which has been under fire for delivering misleading, incorrect, and even dangerous responses to user queries. For those who may not know, Google’s AI Overviews is … Continued

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