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Category: Google

Posted On 03 July, 2025 by Tom Perks
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June 2025 Google Core Update – Explained

Google has recently launched its second Core Update of the year. On June 30th, the company announced that the update would take about 3 weeks to be fully implemented. However, the timeline may extend further depending on the complexity of the changes made during the update. What Is the June 2025 Core Update About? Google’s &hellip; <a href="https://www.odysseynewmedia.com/2025/07/03/june-2025-google-core-update-explained/">Continued</a>

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Posted On 28 April, 2025 by Tom Perks
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Why Google Is Poised to Dominate AI-Driven Local Search

There’s been plenty of buzz lately about Google losing ground to ChatGPT and other emerging AI platforms. But when it comes to local search, I’m betting on Google to stay firmly ahead of the pack. Local search is heading toward an AI-powered future — and no one is better positioned than Google. There are millions &hellip; <a href="https://www.odysseynewmedia.com/2025/04/28/why-google-is-poised-to-dominate-ai-driven-local-search/">Continued</a>

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Posted On 17 April, 2025 by Hannah Jones
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Google Maps Is Fighting Back Against Fake Reviews With Google Gemini

Fake reviews have plagued online platforms for years, undermining trust and tarnishing the credibility of legitimate businesses. On Google Maps, false five-star ratings from bots or paid reviews have painted misleading pictures of businesses, while malicious one-star reviews have unfairly damaged reputations. But that’s about to change. With the release of Google Gemini, Google is &hellip; <a href="https://www.odysseynewmedia.com/2025/04/17/google-maps-is-fighting-back-against-fake-reviews-with-google-gemini/">Continued</a>

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Posted On 18 March, 2025 by Hannah Jones
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Google Tag Manager Update: What You Need to Know About the Upcoming Data Processing Change

A vital update could impact your data flow to Google Ads if you use Google Tag Manager (GTM) to manage your website tags. Starting April 10, 2025, Google is changing the order in which GTM sends data to Google Ads to improve data tracking reliability and centralise settings for features like enhanced conversions. Let’s break &hellip; <a href="https://www.odysseynewmedia.com/2025/03/18/google-tag-manager-update-what-you-need-to-know-about-the-upcoming-data-processing-change/">Continued</a>

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Posted On 12 March, 2025 by Hannah Jones
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Google Brings Circle To Search Alternative To iPhone

When Google rolls out a new feature, the world pays attention. Their latest innovation, Circle to Search, could redefine how we interact with search functionality on mobile devices. Positioned as a clever alternative to Apple’s current search features, this tool carries the potential to reshape user experiences, bridge usability gaps, and challenge the iPhone&#8217;s long-standing &hellip; <a href="https://www.odysseynewmedia.com/2025/03/12/google-brings-circle-to-search-alternative-to-iphone/">Continued</a>

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Posted On 11 February, 2025 by Hannah Jones
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Google Rolls Out New Performance Max Updates After Successful Beta Testing

After successful beta testing, Google has recently unveiled a set of updates to its popular Performance Max (PMax) campaigns. These enhancements give advertisers greater control, insights, and tools to maximise campaign performance. With these changes, marketers are poised to unlock new levels of efficiency and growth across their marketing strategies. Here’s a breakdown of the &hellip; <a href="https://www.odysseynewmedia.com/2025/02/14/google-rolls-out-new-performance-max-updates-after-successful-beta-testing/">Continued</a>

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Posted On 11 February, 2025 by Hannah Jones
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Understanding Google&#8217;s December 2024 Core &amp; Spam Updates

Search engine algorithms change frequently, but not all updates carry the same weight. In particular, Google&#8217;s December 2024 Core and Spam updates have sent ripples throughout the SEO world. If you noticed shifts in your website&#8217;s rankings this month, you&#8217;re not alone.&nbsp; These updates refine how Google interprets and ranks content, making it more critical &hellip; <a href="https://www.odysseynewmedia.com/2025/02/11/understanding-googles-december-2024-core-spam-updates/">Continued</a>

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Posted On 15 November, 2024 by Hannah Jones
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Google Brings Store Rating To Search Results In 4 New Countries

On October 9th, Google made an exciting announcement regarding its store ratings feature, revealing plans to expand its availability to four additional English-speaking countries: Australia, Canada, India, and the United Kingdom. Until this update, this valuable tool had been exclusively accessible to users in the United States. The expansion aims to enhance the shopping experience &hellip; <a href="https://www.odysseynewmedia.com/2024/11/15/google-brings-store-rating-to-search-results-in-4-new-countries/">Continued</a>

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Posted On 03 July, 2024 by Hannah Jones
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How To Optimise Google Business Profiles

A solid online presence is crucial for any business in today&#8217;s digital age. Optimising your Google Business Profile is one of the most effective ways to enhance your visibility, especially for local searches. Whether a small business owner or managing a larger enterprise, mastering your Google Business Profile can drive traffic, attract customers, and boost &hellip; <a href="https://www.odysseynewmedia.com/2024/07/03/how-to-optimise-google-business-profiles/">Continued</a>

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Posted On 13 June, 2024 by Tom Perks
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Google AI Overviews Criticised for Providing Harmful &amp; Wrong Answers

With the rapid integration of artificial intelligence in everyday technology, it’s easy to forget that not all advancements are foolproof. A striking example is Google&#8217;s AI Overviews in search, which has been under fire for delivering misleading, incorrect, and even dangerous responses to user queries. For those who may not know, Google’s AI Overviews is &hellip; <a href="https://www.odysseynewmedia.com/2024/06/13/google-ai-overviews-criticised-for-providing-harmful-wrong-answers/">Continued</a>

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