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Category: Google

Posted On 06 June, 2024 by Hannah Jones
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Leak Reveals Inner Workings of Google Ranking Algorithm

Understanding the mechanics behind Google&#8217;s ranking algorithm can be the difference between online obscurity and front-page visibility for businesses and digital marketers. The elusive algorithm has long been a moving target, with occasional glimpses into its intricate workings revealed through official statements and the SEO community&#8217;s relentless sleuthing. However, a recent information leak has shone &hellip; <a href="https://www.odysseynewmedia.com/2024/06/06/leak-reveals-inner-workings-of-google-ranking-algorithm/">Continued</a>

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Posted On 14 May, 2024 by Tom Perks
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Summary of Google&#8217;s March 2024 Core Update

Google’s March 2024 Core Update has finally rolled out, finishing on April 19, 2024, after beginning its intricate process on March 5th. This update has been significant, notably changing the landscape of SEO and online content creation. Unlike previous updates, it ended the standalone helpful content update, marking a pivotal shift in Google&#8217;s approach to &hellip; <a href="https://www.odysseynewmedia.com/2024/05/14/summary-of-googles-march-2024-core-update/">Continued</a>

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Posted On 14 March, 2024 by Hannah Jones
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Google Ads Country Limitation Update

Google Ads has implemented a new restriction affecting geographical exclusions, allowing advertisers to omit 120 countries from their campaign targeting. This change presents businesses with the dual challenge of refining their global advertising strategies while also leveraging the opportunity to tailor their marketing efforts in a more focused manner. What This Could Mean For Advertisers &hellip; <a href="https://www.odysseynewmedia.com/2024/03/14/google-ads-country-limitation-update/">Continued</a>

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Posted On 27 February, 2024 by Tom Perks
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How Google’s Cookie Update Will Affect You

Every year, companies are finding it more challenging to track their website data due to the increasingly strict privacy rules enforced by conglomerates such as Google and Apple. For example, we have seen Apple make significant changes to iOS over multiple updates that limit third-party cookie tracking through Safari and provide users with the ability &hellip; <a href="https://www.odysseynewmedia.com/2024/02/27/how-googles-cookie-update-will-affect-you/">Continued</a>

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Posted On 11 January, 2024 by Tom Perks
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Google &#038; Yahoo’s Anti-Spam Email Update

In February 2024, Google and Yahoo are set to change their approach towards bulk email senders. In their next anti-spam email update, both Gmail and Yahoo Mail will monitor and take action against any domain dispatching more than 5,000 emails a day. According to industry experts, this move could significantly impact various businesses that rely &hellip; <a href="https://www.odysseynewmedia.com/2024/01/11/google-yahoos-anti-spam-email-update/">Continued</a>

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Posted On 03 November, 2023 by Tom Perks
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Google’s New Spam Update – What Does This Mean For Your Website

On October 4th and 5th, Google released two significant updates &#8211; the Spam Update and the latest Google Core Update. These updates have brought about a major shift in how Google ranks and reviews content, affecting how websites appear in search engine results pages (SERPs). As a result, website owners are now concerned about how &hellip; <a href="https://www.odysseynewmedia.com/2023/11/03/googles-new-spam-update-what-does-this-mean-for-your-website/">Continued</a>

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Posted On 20 September, 2023 by Hannah Jones
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How Google Is Changing Search By Using Generative AI

As the world&#8217;s most popular search engine, Google is constantly innovating to improve the quality and relevance of search results. Recently, Google introduced a new technology called &#8220;generative AI&#8221; that promises to take search results to the next level. This new technology uses machine learning algorithms to generate content that is both informative and engaging. &hellip; <a href="https://www.odysseynewmedia.com/2023/09/20/how-google-is-changing-search-by-using-generative-ai/">Continued</a>

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Posted On 17 May, 2023 by Tom Perks
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Delving into Google Bard AI and Its Impact on SEO

In the ever-evolving world of SEO, it&#8217;s becoming increasingly important to stay up-to-date on the latest changes in technology that may affect your website’s ranking. One such change is Google’s Bard AI, which will soon significantly impact how we search for content. In this blog post, we’ll discuss what Google Bard is and the impact &hellip; <a href="https://www.odysseynewmedia.com/2023/05/17/delving-into-google-bard-ai-and-its-impact-on-seo/">Continued</a>

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Posted On 03 February, 2023 by Martin Bracinik
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Google Analytics 4 &#8211; What You Need to Know Before Making the Switch

July 31st 2023 &#8211; This is the date from which the industry standard GA3 platform will stop collecting data. If you’re not sure what GA3 is, it’s pretty much a platform that collect and stores data regarding the various facets of a website and offers them up in an easily digestible dashboard allowing for interpretation &hellip; <a href="https://www.odysseynewmedia.com/2023/02/03/google-analytics-4-what-you-need-to-know-before-making-the-switch/">Continued</a>

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Posted On 20 December, 2022 by Martin Bracinik
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What is GA4 and How Will It Affect My Business?

The Google ecosystem is one experiencing constant change as Google themselves try to find the algorithmic golden formula of search ranking and marketing favourability. Of course, web performance and tracking are intrinsically linked and by striving to stay up-to-date on the various facets of performance you give your website the best opportunity to succeed. Google &hellip; <a href="https://www.odysseynewmedia.com/2022/12/20/what-is-ga4-and-how-will-it-affect-my-business/">Continued</a>

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